A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY

YILDIRIM, DUYGU; BABAYİĞİT İREZ, GÖNÜL; ÜNAL, Hakan

A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY

Hakan ÜNAL, (Muğla Üniversitesi, Sıtkı Koçman Beden Eğitimi ve Spor Yüksek Okulu Muğla, Türkiye)

Duygu YILDIRIM, (University of Maine, Main, United States of, America)

GÖNÜL BABAYİĞİT İREZ (Muğla Üniversitesi, Sıtkı Koçman Beden Eğitimi ve Spor Yüksek Okulu Muğla, Türkiye)

Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi

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Yıl: 2014 Cilt: 8 Sayı: 1 Sayfa Aralığı: 83 - 92 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY

Öz:

Bu çalışma, sosyal pazarlama yaklaşımı açısından bir uygulama olarak, fiziksel aktivitenin 65 yaş veüzeri erkek bireylerin, yaşam kalitelerine etkilerinin araştırılması amacıyla yapılmıştır.Muğla İli Abide-H.Nuri Öncüer Huzurevinde yaşayan 65 yaş ve üzeri seçilen gönüllü erkek bireylerinsosyal pazarlama kampanyası sonucu, fiziksel aktivitenin yaşam kalitelerine etkisini belirlemekamacıyla, sosyal pazarlama kampanyası düzenlenmiştir ve bu kampanya broşürler vasıtası ileduyurulmuştur. Aynı zamanda, Beden Eğitimi ve Spor Yüksekokulunda çalışan 2 Öğretim Elemanıtarafından, huzurevinde kalan 57 kişiye, fiziksel aktivite ve yaşam kalitesi ilişkili sunum yapılmış veprogram hakkında bilgi verilmiştir. Kampanya için katılımcılarda etki yaratacak bir resim ve slogan(hareket et mutlu kal) kullanılarak, el broşürü haline getirilmiş, huzur evi sakinlerine çalışma öncesidağıtılmış ve farkındalık yaratması için bir hafta beklenmiş, bir hafta sonra kampanyadan etkilenenve gönüllü olarak katılmak isteyen 27 kişiye anket uygulanmış ve çalışma başlatılmıştır.Egzersizlere 8 hafta boyunca devam edilmiştir. Huzurevinden seçilen gönüllü 27 kişiye, çalışmanınbaşında ve sonunda, SF 36 Sağlık Durum Anketi (Short Form) eğitmenler eşliğinde uygulanmıştır.Ön-test ve son-test değerlerinin sonuçları kişisel bir bilgisayarda, SPSS 18 paket programı iledeğerlendirilmiştir.Sonuç olarak; Geriatrik erkeklerden % 47.36sı sosyal pazarlama programından etkilenerekçalışmamıza katılmıştır. Programa katılanların, bedensel, psikolojik ve sağlık durumları, programöncesinde ve sonrası karşılaştırıldığında; fiziksel fonksiyon, vücut ağrısı, genel sağlık, sosyalfonksiyon ve fiziksel sağlık değerlerinde anlamlı farklılıklar ortaya çıkmıştır.

Anahtar Kelime:

Konular: Eğitim, Eğitim Araştırmaları Spor Bilimleri

SOSYAL PAZARLAMA YAKLAŞIMI AÇISINDAN BİR UYGULAMA: YAŞLILARDA FİZİKSEL AKTİVİTENİN YAŞAM KALİTELERİNE ETKİSİ

Öz:

This study which was carried out, in terms of social marketing approach, has the purpose ofinvestigating the effects of physical exercises on aged 65 years and over people on quality of life.In this study, a campaign, in social marketing scope was organized and it was advertised by flyersaim to determine the effects of physical activities on life quality of randomly selected volunteer men,above 65 years old who stay in Mugla Abide-H.Nuri Öncüer Senior Center. Moreover, apresentation about physical activity and quality of life was submitted and informed about theprogramme to 57 senior center participants. The photo and slogan was used and prepared as aflyer to create an effect on participants for this campaign. These flyers were given to participantsbefore the study and waited one week to create awareness about to study. The survey was madeand the study was started a week after the flyers were given to participants. The exercises werecontinued during 8 weeks. The SF 36 quality of life scale, its validity and reliability studies wereinvestigated by Pinar (1996) and Demirsoy (1996), was made under the supervisor of three trainerto randomly selected 27 person from senior center.The results of pre-test and final-test were determined by using SPSS 18 software. As a result, %47of participants who were impressed from Social marketing programme decided to participate to thisstudy. There were significant differences in some variances (subscales) like physical function, bodypain, general health, social function and physical health when compared before and afterprogramme.

Anahtar Kelime:

Konular: Eğitim, Eğitim Araştırmaları Spor Bilimleri

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ÜNAL H, YILDIRIM D, BABAYİĞİT İREZ G (2014). A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. , 83 - 92.
Chicago	ÜNAL Hakan,YILDIRIM DUYGU,BABAYİĞİT İREZ GÖNÜL A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. (2014): 83 - 92.
MLA	ÜNAL Hakan,YILDIRIM DUYGU,BABAYİĞİT İREZ GÖNÜL A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. , 2014, ss.83 - 92.
AMA	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. . 2014; 83 - 92.
Vancouver	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. . 2014; 83 - 92.
IEEE	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G "A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY." , ss.83 - 92, 2014.
ISNAD	ÜNAL, Hakan vd. "A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY". (2014), 83-92.

APA	ÜNAL H, YILDIRIM D, BABAYİĞİT İREZ G (2014). A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi, 8(1), 83 - 92.
Chicago	ÜNAL Hakan,YILDIRIM DUYGU,BABAYİĞİT İREZ GÖNÜL A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi 8, no.1 (2014): 83 - 92.
MLA	ÜNAL Hakan,YILDIRIM DUYGU,BABAYİĞİT İREZ GÖNÜL A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi, vol.8, no.1, 2014, ss.83 - 92.
AMA	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi. 2014; 8(1): 83 - 92.
Vancouver	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY. Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi. 2014; 8(1): 83 - 92.
IEEE	ÜNAL H,YILDIRIM D,BABAYİĞİT İREZ G "A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY." Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi, 8, ss.83 - 92, 2014.
ISNAD	ÜNAL, Hakan vd. "A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY". Niğde Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi 8/1 (2014), 83-92.