A Focus on Far Eastern Tourists - Tour Operator Selection Criteria

ÇELİK YETİM, AYŞE

A Focus on Far Eastern Tourists - Tour Operator Selection Criteria

AYŞE ÇELİK YETİM (Muğla Sıtkı Koçman Üniversitesi, Fethiye İşletme Fakültesi, Turizm İşletmeciliği Bölümü, Muğla, Türkiye)

İşletme Araştırmaları Dergisi

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Yıl: 2014 Cilt: 6 Sayı: 1 Sayfa Aralığı: 32 - 41 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

A Focus on Far Eastern Tourists - Tour Operator Selection Criteria

Öz:

Tour operators are becoming more important in the long haul destination market. Identifying tour operator selection criteria is crucial to orientate marketing strategies. The aim of the study was to determine the tour operationselection criteria of a package holiday maker visiting Turkey from the Far East according to the nationality. Data was drawn up and analyzed from tourists who came from three of these countries namely: Japan, South Korea, and China between February and April 2013 in Cappadocia. Quantitative methodology employing One-way ANOVA analysis was used. Deduction was made by analysing the tour operator selection criteria data that nationality was not a meaningful differentiation for a tourist in their assessment of the "Service Quality'" and "Opportunity to interact with other people'" items referred to in the survey questionnaire.Other items from the resulting data gave meaningful differences in crosscultural behaviour. Results from the study provide important cues for tour operator managers to consider developing different promotional strategy initiatives to engage and attract more Japanese, South Korean, and Chinese tourists to Turkey.

Anahtar Kelime:

Konular: İşletme İktisat

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ÇELİK YETİM A (2014). A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. , 32 - 41.
Chicago	ÇELİK YETİM AYŞE A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. (2014): 32 - 41.
MLA	ÇELİK YETİM AYŞE A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. , 2014, ss.32 - 41.
AMA	ÇELİK YETİM A A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. . 2014; 32 - 41.
Vancouver	ÇELİK YETİM A A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. . 2014; 32 - 41.
IEEE	ÇELİK YETİM A "A Focus on Far Eastern Tourists - Tour Operator Selection Criteria." , ss.32 - 41, 2014.
ISNAD	ÇELİK YETİM, AYŞE. "A Focus on Far Eastern Tourists - Tour Operator Selection Criteria". (2014), 32-41.

APA	ÇELİK YETİM A (2014). A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. İşletme Araştırmaları Dergisi, 6(1), 32 - 41.
Chicago	ÇELİK YETİM AYŞE A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. İşletme Araştırmaları Dergisi 6, no.1 (2014): 32 - 41.
MLA	ÇELİK YETİM AYŞE A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. İşletme Araştırmaları Dergisi, vol.6, no.1, 2014, ss.32 - 41.
AMA	ÇELİK YETİM A A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. İşletme Araştırmaları Dergisi. 2014; 6(1): 32 - 41.
Vancouver	ÇELİK YETİM A A Focus on Far Eastern Tourists - Tour Operator Selection Criteria. İşletme Araştırmaları Dergisi. 2014; 6(1): 32 - 41.
IEEE	ÇELİK YETİM A "A Focus on Far Eastern Tourists - Tour Operator Selection Criteria." İşletme Araştırmaları Dergisi, 6, ss.32 - 41, 2014.
ISNAD	ÇELİK YETİM, AYŞE. "A Focus on Far Eastern Tourists - Tour Operator Selection Criteria". İşletme Araştırmaları Dergisi 6/1 (2014), 32-41.