Sustainable tourism is an issue being studied quite often in recent years. In tourism sector; natural, cultural and economic sources exist among the constituents ingendering the supply. The demand increasing and intensifying together with the all inclusive system and the concept of package tour bring some negativism with themselves. In this regard; the natural, cultural and economic sources are seen to be consumed rapidly. The way of consumption because of the intensive demand in tourism sector will also mean the end of the productions generated by the aferomentioned sources and probably form a risky situation in terms of tourism. The prevention of disappearance of the sources and spreading tourism into wider processes require obtaining the sustainability of tourism. Seeing that the sources of a region (particularly the sources such as sea, sand and sun) are scarce and expendable, it has been a must in a way to try diversifying the kinds of touristic product and services by changing the aims and wants which direct tourists to travelling. The contribution of all partners in the sector must for the sustainability of tourism. The local people, tourists and workers in the sector are the leading actors in the sustainability in tourism regions. Therefore, the opinions, attitudes and perceptions of the partners related to the issue are in a determinant position. The aim of the this study is to be able to determine the ideas of tourism partners (tourists, local people and sector workers) towards aforementioned alternative tourism varieties and to reveal the alternative tourism productions that needs to be implemented in the touristic cities such as Marmaris which is full of natural beauties