The concept of modern marketing, emerged with the rapid-growingtechnology, refers to interactive applications used by business enterprises for connectingwith their target markets through mobile instruments. These kinds of mobile applicationsproviding especially for tourism enterprises to communicate with their customers are moreadvantageous than traditional marketing applications. However, in order to use this assetin a proper way, attitudes and opinions of tourism consumers towards mobile marketingshould be understood. In this sense, the purpose of this study is to determine consumerattitudes towards mobile marketing efforts of tourism enterprises. In this regard, this studypresents the differences between sociodemographical characteristics of domestic touristsand their attitudes towards mobile marketing efforts of especially accommodation facilities.The sample of this study consists of 378 domestic tourists accommodating in 3, 4 or 5 starhotels or holiday villages in Fethiye. The data were collected via a questionnaire form. Theobtained data was statistically analyzed. As a result of these analyses, it was determined thatdomestic tourists at the ages between 25-34 and with a college degree were more positivetowards information factor of mobile marketing applications; domestic tourists with a loweducation level were more positive towards entertainment factor and tourists with a higherincome level were more positive towards convenience and credibility.