The aim of the study is to reveal the perception of sustainability of the visitors attending the Datça Almond Flower Festival, to determine the relationship between the perception of sustainability, the festival satisfaction and revisit intention. In the research carried out using the quantitative research method, the questionnaire was used as a data collection tool. As a result of the research, it was understood that the participants were mostly aware of the festival through internet-social media channels and family friends. It was observed that approximately half of the participants did not want to revisit the festival again and more than one third of them were undecided. Three dimensions regarding perceptions of sustainability were identified and these dimensions were named as socio-economic conditions, administrative conditions and environmental conditions. It was determined that there was a positive relationship between the participants’ perceptions of sustainability, festival satisfaction and revisit intention.