Countries, which are rich in historical, natural, and cultural, are advantageous in terms of tourism
compared to other countries. Cuisines, one of the cultural richness, attracted the attention of tourists in
recent years. With its historical and cultural background, Turkish cuisine has always made itself known
amongst the world's cuisines. Considering the increasing popularity of Turkish cuisine; of foreign
tourists coming to Turkey, their thoughts about Turkish cuisine has become extremely important. The
aim of this study is to determine opinions of foreign tourists coming to Cappadocia region of Nevşehir
about Turkish cuisine. In order to determine their decision Word Association Test (WAT) was applied.
As a result, Turkish cuisine offers delicious, spicy, various, healthy foods, but is not well-known.
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Collecting and analyzing online tourist reviews on destinations is important for sustainable tourism. These analyses can give insight into the extent to which natural and cultural assets in the destination are protected. These evaluations should be considered by the authorities as objective and realistic assessments. In this study, 4183 TripAdvisor reviews of foreign tourists visiting “Göreme National Park and Cappadocia Rocky Area”, which is listed in the World Heritage Site, were evaluated. The data set consisted of English reviews of foreign tourists visiting the region between the years of 2018 - 2020. Dictionary-based sentiment analysis, one of the text mining methods, was used in the study. According to the analysis results, the positive perceptions of the tourists about the churches, fairy chimneys, valleys and underground cities in the World Heritage Site were found to be significantly high (75%). Negative evaluations were found to be low (33%). In tourist reviews, 63% positive and 10.49% negative evaluations were made about the protection of the region. In addition, the awareness of the tourists about whether the locations they visit are World Heritage Sites was 30.6%. Tourists explained their negative opinions about the locations they visited with the words "extra_payment", "crowded", and "steep". Another finding of the study was that the area is adequately protected. There were, however, some concerns related to protection. The most striking aspects of protection concerns were those in which the words "painted" and "drawn" were used, an important indicator of visitor sensitivity to the protection of frescoes in rock churches. Since the destruction of natural and cultural assets in the region is unacceptable, recommendations are made to take the necessary measures to prevent such damage.
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Technology has become an integral part of daily life. Although developments in the digital world offer
many advantages to users, researches show that the use of smart devices is rapidly turning towards a
kind of an addiction (digital addiction) in every field. In such unwanted situations, people try to apply
a kind of a purification program by staying away from technological devices for a certain period of time
with "Digital Detox". Transferring the need for digital detox to people’s holiday experience and thus
providing a kind of a technological purification during the holiday periods can be called “Digital Detox
Tourism”. Digital detox tourism, which is against post-modernism, attracts attention as a type of
tourism preferred by individuals who seek diversity and have different expectations,especially those who
want to stay out of intensive technology-based tourism activities. Perceived as fairly new concept in
literature that has emerged as a result of the changing tourists expectations, establishing the theoretical
infrastructure of digital detox tourism on the axis of post-modernism, evaluating the factors that caused
the emergence of digital detox tourism, examining the factors that drive people to digital detox tourism
and examination of theoretical and practical work about digital detox tourism; constitute the aim of this
study. This study is aimed at researchers and target marketing organizations as it offers valuable
conclusions that help better understand the emotions of individuals who are involved in or are avoiding
digital detox tourism. Understanding what triggers positive and negative emotions of individuals is
thought to help service providers develop their products and marketing strategies.
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Food tourism is defined as a journey to a destination in order to discover a culture through its food. Special segments of culinary tourism have emerged during the last decades to valorize local products and drinks and award tourism value to food. This is the case of cheese tourism, which has been recently studied with increasing management and marketing implications. In this sense, planning and development of food-based marketing strategies represent a key factor towards the success of a niche tourism. In particular, this paper investigates the process of marketing cheese tourism in social media. Drawing on a visual content analysis focused on Instagram, the research analyses the virtual storytelling of Manchego cheese. Results showcase how cheese is communicated to audiences and reveal the potential of social media to create a cheese-based narrative. Both theoretical and practical implications of the study are described.
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This research is based on social cognitive theory and aims to determine the effects of flow experience and positive and negative emotional states of individuals participating in recreational activities on their self-efficacy. The study also aimed to explore the effect of flow experience, self-efficacy, and positive-negative emotions on individuals' life satisfaction. The data were collected through a valid and reliable scale. Convenient sampling method was employed and 434 valid questionnaires were collected between January and April 2018. Hypotheses were tested by multiple regression analysis. Results show the balance between challenges and skills subscale of flow experience and positive emotional state affect self-efficacy. In addition, life satisfaction is affected by flow experience, positive emotions and self-efficacy. Based on the relevant findings and inferences, some suggestions have been developed for the enterprise or operators. Within the scope of the flow experience, balance between challenges and skills can be taken into account by the companies that work with intensive business timetable (for example: businesses where the service is offered on site, such as hotels, restaurants). A further suggestion can be made for managers of sports clubs, fitness center operators, course managers (such as swimming, dancing) and public managers. More individuals should be directed to do physical activities for themselves, regardless of whether they are indoor or outdoor activity.
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Michelin Guide is one of the well known world-recognized restaurant rating systems. This guide gives star symbols to restaurants that meet certain standards. Being a Michelin-starred restaurant in gastronomy sector is very important in terms of prestige. Having a star is becoming a factor that significantly affects customer potential as it means attesting to the flavour and ambience of restaurants. In this research, which measures consumers' perceptions of choosing Michelin restaurants, consumer reviews from Tripadvisor site were evaluated and to understand point of view of chefs and the managers a face to face interview conducted to 9 Michelin restaurants. The purpose of the study is to investigate the reasons that drive consumers to visit Michelin starred restaurants and to understand their perceptions. The research found that consumers are curious about Michelin restaurants, preferring to experience different titles such as food quality, hospitality, service and decoration from other restaurants. In addition, consumers who prefer Michelin restaurants evaluate the service as a whole, and the issues they care about come after the quality of the food.
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Tourism is a system that has social, environmental and economic impacts on a global scale. A system of this size has inevitable consequences. These results, which become a chronic problem especially in the balance of environmental conservation and economic outputs, need to be evaluated from different perspectives. At this point, sustainable tourism is an important approach. Economic gain, balanced resource consumption and consideration of future generations are the core of this approach. The focus of sustainable tourism, which has conceptually different definitions, is concept of generation. Therefore, it is important to reinterpret sustainable tourism in the context of today's generations. Today's young people, called Generation Z (Gen Z), have quite different characteristics from previous generations. As natives of the digital world Gen Z’ers, born and growing in a period of economic crises, wars and environmental problems. This generation is innovative and has a strong communication network. In addition, this new generation, which uses technology extensively and easily accesses information, is an interesting subject of investigation for the applicability of the concept of sustainable tourism. In this study, the diverging and adaptive aspects of the concepts of sustainable tourism and Gen Z are examined and various inferences have been made in the context of today's world.
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Since the COVID-19 pandemic emerged, it has had a noticeable negative impact on many sectors and markets, especially the health sector. Although the large scale consequences have not yet been fully determined, the pandemic; started to change business life, personal priorities and habits. Curfews and encouragement of people not to leave their homes disrupted yachting activities. For this reason, one of the business lines most affected by the pandemic in the world has undoubtedly been the marine tourism sector. In countries with many sub-areas for marine tourism, such as Turkey, also in the yachting business sector has experienced a significant decline compared to last years. In this study; the level of exposure of yacht businesses which daily tour organizer and operating in X Marina where in Antalya the one of the most important and sought-after holiday destinations of Turkey, from the COVID-19 pandemic process has been tried to be revealed. In the study, quantitative research method was used and face to face survey technique was used. The most important limitation of this research is that it has been conducted only on yacht enterprises and daily boat tour operating in a single marina. Research results were analyzed with SPSS package program. In the analysis made, it is understood that especially the entrepreneur boat operators are concerned about the future and they are in a pessimistic picture. They stated that if COVID-19 continues, they can quit entrepreneurship and sell their boats and switch to another line of business.
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This study primarily seeks to identify the reasons of the hedonic consumption of gastronomy tourists and to explore their lifestyle of voluntary simplicity. It also aims to determine the correlation between the reasons of hedonic consumption and lifestyle of voluntary simplicity behaviours, and demographic variables. The study population consists of gastronomy tourists who visited Istanbul, Turkey in 2019. The data were collected from local gastronomy tourists who visited Istanbul between February, 20th and March 10th, 2019 and had gastronomy experiences during their visits based on purposeful sampling method. Accordingly, the study analyzed the data obtained from 440 surveys through loss data analysis, multi-slope analysis, multiple normal distribution tests. The data were examined using descriptive statistics as well as factor, t-test, ANOVA and correlation analyses. The reasons of the hedonic consumption of the gastronomy tourists were identified as consumption for togetherness, consumption for having an idea, consumption for relaxing, consumption for having an adventure and consumption for creating value. On the other hand, the lifestyle of voluntary simplicity was grouped under the dimensions of conscious purchasing behaviour, desire for self-sufficiency, durability of products, desire for simple products and desire for a comfortable life. The study lastly carried out analyses on the correlation between the reasons of the hedonic consumption and the lifestyle of voluntary simplicity trends. It consequently reported statistically significant findings between the reasons of the hedonic consumption and the lifestyle of voluntary simplicity behaviours.
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The services provided at lounges, designed in line with various needs with the purpose of enabling the
passengers to make use of the waiting time at the airports, affect the selection of airlines. In this study,
the effect of image and accessibility, atmosphere, food & beverage and opportunities (activity) dimension
belonging to lounge scale on the selection of airline is analyzed. The utmost limitedness of the study is
conducting the questionnaires on passengers using İzmir Adnan Menderes airport domestic flights
lounge. The questionnaires and comparative analyses to be conducted at different airports will add
another dimension to the study. “Image and accessibility of the lounges have a positive significant effect
on airline selection” is the only accepted hypotheses of the study. The most important result obtained
from the study is that image and accessibility dimension among the lounge services has a significant
and positive effect in the selection of the airline. In accordance with the results of the study, it is
suggested to airlines to position the lounges within the airport to a place that passengers can easily
reach, share the feedbacks of the passengers using the lounges via social media channels, promote the
passengers to recommend the lounges and finally follow correct marketing exercises and sales
techniques
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