Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar

DEVRANİ KORKMAZ, Tülay

Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar

Tülay DEVRANİ KORKMAZ (Osmangazi Üniversitesi, İktisadi İdari Bilimler Fakültesi, İşletme Bölümü, Eskişehir, Türkiye)

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi

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Yıl: 2010 Cilt: 5 Sayı: 1 Sayfa Aralığı: 49 - 70 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar

Öz:

Bu çalışmanın amacı antropoloji, sosyoloji, psikoloji ve pazarlama gibi çeşitli disiplinlerde sosyal araştırmalara konu olmuş önemli kavramlardan biri olan değer kavramının ayrıntılı biçimde incelenmesidir. Bu bağlamda çalışmada değer tanımları, değerlerle ilgili önemli kuramsal çalışmalar ve kişisel değerlerin pazarlama alanında ne tür çalışmalarda kullanıldığıyla ilgili ayrıntılı bilgi verilmesi amaçlanmaktadır. Konuyla ilgili yapılan çalışmalar kişisel değerlerin pazarlama alanında, tüketici davranışlarının nedenlerinin ve tüketici tercihlerindeki farklılıkların belirlenmesinde önemli bir kavram olarak ele alınmasının gerekliliğini ortaya koymaktadır.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	DEVRANİ KORKMAZ T (2010). Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. , 49 - 70.
Chicago	DEVRANİ KORKMAZ Tülay Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. (2010): 49 - 70.
MLA	DEVRANİ KORKMAZ Tülay Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. , 2010, ss.49 - 70.
AMA	DEVRANİ KORKMAZ T Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. . 2010; 49 - 70.
Vancouver	DEVRANİ KORKMAZ T Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. . 2010; 49 - 70.
IEEE	DEVRANİ KORKMAZ T "Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar." , ss.49 - 70, 2010.
ISNAD	DEVRANİ KORKMAZ, Tülay. "Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar". (2010), 49-70.

APA	DEVRANİ KORKMAZ T (2010). Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 5(1), 49 - 70.
Chicago	DEVRANİ KORKMAZ Tülay Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 5, no.1 (2010): 49 - 70.
MLA	DEVRANİ KORKMAZ Tülay Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.5, no.1, 2010, ss.49 - 70.
AMA	DEVRANİ KORKMAZ T Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2010; 5(1): 49 - 70.
Vancouver	DEVRANİ KORKMAZ T Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2010; 5(1): 49 - 70.
IEEE	DEVRANİ KORKMAZ T "Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar." Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 5, ss.49 - 70, 2010.
ISNAD	DEVRANİ KORKMAZ, Tülay. "Kişisel değerlerin kuramsal yapısı ve pazarlamadaki uygulamalar". Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 5/1 (2010), 49-70.