The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level

Sever, Necip Serdar

The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level

N. Serdar SEVER (Anadolu Üniversitesi, İletişim Bilimleri Fakültesi, Eskişehir, Türkiye)

The Turkish Online Journal of Distance Education

1 0

Yıl: 2009 Cilt: 10 Sayı: 1 Sayfa Aralığı: 210 - 222 Metin Dili: İngilizce İndeks Tarihi: 29-07-2022

The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level

Öz:

This study aims to explain how bachelor of communications students who are enrolled to various courses at Anadolu University value word-of-mouth messages in making a course decision. Use of WOM as a marketing tool in tertiary teaching is not a common practice. As elective course numbers increase, students look for alternative avenues and types of information to be sure of making the best possible course selection. The findings of this study indicate that instructors‘ previous experiences are not as important as their in-class performances. Another interesting finding of the study is although participants are prone to use internet resources as sources of information; they value the use of computer-mediated and enhanced technologies in teaching. Perhaps the most peculiar finding of the study is senior students are perceived as the most common source of information, and their experiences often seen as a point of reference in choosing a course.

Anahtar Kelime:

Konular: Eğitim, Eğitim Araştırmaları

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Sever N (2009). The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. , 210 - 222.
Chicago	Sever Necip Serdar The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. (2009): 210 - 222.
MLA	Sever Necip Serdar The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. , 2009, ss.210 - 222.
AMA	Sever N The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. . 2009; 210 - 222.
Vancouver	Sever N The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. . 2009; 210 - 222.
IEEE	Sever N "The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level." , ss.210 - 222, 2009.
ISNAD	Sever, Necip Serdar. "The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level". (2009), 210-222.

APA	Sever N (2009). The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. The Turkish Online Journal of Distance Education, 10(1), 210 - 222.
Chicago	Sever Necip Serdar The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. The Turkish Online Journal of Distance Education 10, no.1 (2009): 210 - 222.
MLA	Sever Necip Serdar The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. The Turkish Online Journal of Distance Education, vol.10, no.1, 2009, ss.210 - 222.
AMA	Sever N The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. The Turkish Online Journal of Distance Education. 2009; 10(1): 210 - 222.
Vancouver	Sever N The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level. The Turkish Online Journal of Distance Education. 2009; 10(1): 210 - 222.
IEEE	Sever N "The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level." The Turkish Online Journal of Distance Education, 10, ss.210 - 222, 2009.
ISNAD	Sever, Necip Serdar. "The effectivenes of online and off line word of mouth messages on traditional course choice at tertiary level". The Turkish Online Journal of Distance Education 10/1 (2009), 210-222.