Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki

Şirvan DEMİR ŞEN, (Muğla Üniversitesi, Turizm İşletmeciliği ve Otelcilik Yüksek Okulu, Muğla, Türkiye)
Metin KOZAK (Muğla Üniversitesi, Turizm İşletmeciliği ve Otelcilik Yüksek Okulu, Muğla, Türkiye)
Anatolia: Turizm Araştırmaları Dergisi
45 6
Yıl: 2011 Cilt: 22 Sayı: 1 Sayfa Aralığı: 19 - 34 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki

Öz:
Çalışmanın temel amacı, tüketici davranışları modelini oluşturan aşamalar arasındaki ilişkiyi analiz etmektir. Tüketici satın alma sürecinde yer alan motivasyon faktörleri, itici ve çekici faktörler olarak dışsal değişkenleri oluştururken, bilgi arama, alternatiflerin değerlendirilmesi, satın alma (tatil deneyimi) ve satın alma sonrası davranışlar (eğilim) içsel değişkenleri temsil etmektedir. Muğla bölgesinde yapılan bu çalışmada konuyla ilgili yazın taraması yapılarak araştırma modeli oluşturulmuş ve soru formu geliştirilmiştir. Yüz yüze görüşme tekniği ile toplam 406 turistten veri elde edilmiştir. Elde edilen veriler SPSS ve LISREL istatistik programları ile analiz edilmiştir. Çalışma kapsamında dışsal ve içsel faktörlerin birbiriyle ilişkisi olduğu kadar, içsel faktörlerin de kendi aralarında önemli düzeyde ilişkili olduğu görülmüştür.
Anahtar Kelime: turizm tüketici davranışı turist güdülemesi satınalma sonrası davranış tatil görüşme yerli turist Muğla bilgi arama karar verme süreçleri

Konular: İş Otelcilik, Konaklama, Spor ve Turizm İşletme İktisat

An investigation of the relationship between stages of consumer behaviors model in tourism

Öz:
The main goal of the research is to analyze the relationship between the five stages of consumer behavior model. External factors are composed of pull and push factors while internal factors are composed of information search, evaluation of alternatives, purchasing (holiday experience) and post purchasing behaviors (likelihood). Through a literature review, a research model was formed and a survey form was developed. Discussion of results is based on the analysis of data obtained from 406 tourists by using a face-to-face interview method. Data were analyzed with SPSS and LISREL statistics programs. Study findings indicate a correlation between each factor affecting the phases of the tourism decision making process. Moreover, there is a positive correlation from one stage to another. The study also provides implications for both the theory and practice.
Anahtar Kelime: post-purchasing behavior holiday interview local tourist Mugla information seeking decision making process tourism consumer behavior tourist motivation

Konular: İş Otelcilik, Konaklama, Spor ve Turizm İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA DEMİR ŞEN Ş, KOZAK M (2011). Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. , 19 - 34.
Chicago DEMİR ŞEN Şirvan,KOZAK Metin Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. (2011): 19 - 34.
MLA DEMİR ŞEN Şirvan,KOZAK Metin Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. , 2011, ss.19 - 34.
AMA DEMİR ŞEN Ş,KOZAK M Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. . 2011; 19 - 34.
Vancouver DEMİR ŞEN Ş,KOZAK M Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. . 2011; 19 - 34.
IEEE DEMİR ŞEN Ş,KOZAK M "Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki." , ss.19 - 34, 2011.
ISNAD DEMİR ŞEN, Şirvan - KOZAK, Metin. "Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki". (2011), 19-34.
APA DEMİR ŞEN Ş, KOZAK M (2011). Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi, 22(1), 19 - 34.
Chicago DEMİR ŞEN Şirvan,KOZAK Metin Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi 22, no.1 (2011): 19 - 34.
MLA DEMİR ŞEN Şirvan,KOZAK Metin Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi, vol.22, no.1, 2011, ss.19 - 34.
AMA DEMİR ŞEN Ş,KOZAK M Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi. 2011; 22(1): 19 - 34.
Vancouver DEMİR ŞEN Ş,KOZAK M Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki. Anatolia: Turizm Araştırmaları Dergisi. 2011; 22(1): 19 - 34.
IEEE DEMİR ŞEN Ş,KOZAK M "Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki." Anatolia: Turizm Araştırmaları Dergisi, 22, ss.19 - 34, 2011.
ISNAD DEMİR ŞEN, Şirvan - KOZAK, Metin. "Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki". Anatolia: Turizm Araştırmaları Dergisi 22/1 (2011), 19-34.
Sayfa Oluşturulma Tarihi
16-04-2024 23:16

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