THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs
Yıl: 2014 Cilt: 13 Sayı: 25 Sayfa Aralığı: 259 - 273 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022
THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs
Öz: Destinasyon pazarlama örgütleri (DMO), filmlerde görsel olarak olumlu bir imaj yaratma yolu ile turistlerin destinasyona çekilmesi sonucunda oluşan ekonomik etkilerin önemini farketmesi ile birlikte, destinasyonların filmlerde ürün yerleştirme yolu ile pazarlanması yeni bir fenomen haline gelmiştir. Destinasyon pazarlama örgütleri, destinasyon marka imajını güçlendirecek film turizmini desteklemek ve film yapımcılarını destinasyonlarına çekebilmek amacı ile strateji geliştirme çabasında bulunmaktadırlar. Bu bağlamda film turizmi bir çok araştırmacı tarafından çalışılmış ancak bu çalışmada literatür çalışmasına ek olarak hem nitel hem de nicel araştıma yapılması amaçlanmıştır. Bu çalışma, Uluslararası Destinasyon Pazarlama Örgütünün tüm üyelerinin, film öncesi ve sonrasında yaptıkları destinasyon pazarlaması ile ilgili aktivitelerin hem nicel hem de nitel yöntemler ile araştırılması hedeflenmiştir. Ayrıca destinasyon pazarlama örgütlerinin, destinasyon web siteleri aracılığı ile film turizmi kapsamında hangi unsurları ön plana çıkardığı araştırılmıştır. Çalışmada hem akademisyenler hem de uygulayıcılar açısından yararlı olacak sonuçlar elde edilmiştir
Anahtar Kelime: DESTİNASYON PAZARLAMA ÖRGÜTLERİNİN ÇALIŞMALARININ DEĞERLENİRİLMESİ FİLM TURİZMİ
Öz: Marketing of destinations through films by product placement is a new phenomenon apllied by destination marketing organizations (DMOs) since they have realized its economic impact on driving tourists to destinations by creating a desirable image visually and literally in films. In order to support film tourism that enhances the brand image of the destination, DMOs adapt many activities to attract film makers through various strategies. In this regard, film tourism is studied by many scholars but for the first time this research aims to center both qualitative and quantitative research in addition to the literature review. This study targets all the members of Destination Marketing Organization International (DMAI) with their activities related to destination marketing before and after the release of films through both quantitative and qualitative research. In addition each destination website was examined to find out how destinations benefit internet technology through a list of items in terms of destination marketing. The results provide fruitful implications both for scholars and practitioners
Anahtar Kelime: Belge Türü: Makale Makale Türü: Diğer Erişim Türü: Erişime Açık
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| APA | ÖZDEMİR UMUTLU G, ADAN Ö (2014). THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. , 259 - 273. |
| Chicago | ÖZDEMİR UMUTLU GÖKÇE,ADAN Özge THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. (2014): 259 - 273. |
| MLA | ÖZDEMİR UMUTLU GÖKÇE,ADAN Özge THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. , 2014, ss.259 - 273. |
| AMA | ÖZDEMİR UMUTLU G,ADAN Ö THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. . 2014; 259 - 273. |
| Vancouver | ÖZDEMİR UMUTLU G,ADAN Ö THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. . 2014; 259 - 273. |
| IEEE | ÖZDEMİR UMUTLU G,ADAN Ö "THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs." , ss.259 - 273, 2014. |
| ISNAD | ÖZDEMİR UMUTLU, GÖKÇE - ADAN, Özge. "THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs". (2014), 259-273. |
| APA | ÖZDEMİR UMUTLU G, ADAN Ö (2014). THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 13(25), 259 - 273. |
| Chicago | ÖZDEMİR UMUTLU GÖKÇE,ADAN Özge THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 13, no.25 (2014): 259 - 273. |
| MLA | ÖZDEMİR UMUTLU GÖKÇE,ADAN Özge THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, vol.13, no.25, 2014, ss.259 - 273. |
| AMA | ÖZDEMİR UMUTLU G,ADAN Ö THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi. 2014; 13(25): 259 - 273. |
| Vancouver | ÖZDEMİR UMUTLU G,ADAN Ö THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi. 2014; 13(25): 259 - 273. |
| IEEE | ÖZDEMİR UMUTLU G,ADAN Ö "THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs." Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 13, ss.259 - 273, 2014. |
| ISNAD | ÖZDEMİR UMUTLU, GÖKÇE - ADAN, Özge. "THE EVALUATION OF FILM TOURISM EFFORTS OF DMOs". Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 13/25 (2014), 259-273. |
