Nowadays, with technological developments and the popularization of mobile communication devicesAdvanced Traveler Information Systems become more popular for people who are traveling in thecity. When Advanced Traveler Information Systems analyzed, in general, it is possible to see thatsystems produce monotype and not personalized route suggestions. These monotype routes ignoremany parameters involved in the transportation process. Transportation activity has a complexstructure that is affected by many physical and non- physical parameters varies from one to another. Inthe study, this complex structure is described through the transportation system of Istanbul. As aresult of examination with a critical point of view, the necessity of a new Advanced TravelerInformation System in Istanbul's Urban Transportation is highlighted. For more realistic routealternatives that consider all parameters and personal preferences affecting the transport infrastructureof the city, a conceptual framework of a new Advanced Transportation Information Systemdeveloped.