In the process of transition to the Information Age, the role of higher education institutions has been a pivotal one all around the globe, as well as in Turkey. It has become more and more important for higher education institutions to give accurate, clear and authentic messages to their existing and potential students in addition to ensuring that they are capable of providing high-quality and meaningful education experiences. To this end, Turkish higher education institutions, which are rapidly increasing in number, have been working toward adopting a more marketing oriented approach in their student recruitment strategies. Considering that research is limited as to the adoption of marketing activities of higher education institutions in Turkey, this study aims to investigate current marketing actions of the universities within the framework of 7P’s of services. To this end, the similarities and differences between the public and foundation universities through a total of 32 universities was put forth and if these two types substantially differ in the way they prefer to formulate their marketing activities was examined. The data were gathered through questionnaires applied to the staff of these universities who are primarily responsible for coordinating the marketing activities of their institutions. According to the results of the study, public and foundation universities demonstrate varying rates of similarity and difference in specific considerations of their marketing activities. While marketing-mix elements such as product, place, people, process and physical evidence display high degrees of similarity, foundation and public universities especially differ in their current situation in marketing activities and, price and promotion decisions