The aim of this study is to investigate the level of meeting the sports and sports centers expectations of individuals who attend to sports centers in Malatya. Healthy life and sports centers, with an increasing number, became a major sector which has a large place in the service industry in Turkey as well as it is in the world. It is known that especially individuals who go through a busy work schedule and an inactive life considerably show an interest to healthy life and sports centers in order to self-actualize themselves socially and mentally. The population of the study comprises of individuals who attend to sports centers in the city of Malatya while the sample group comprises of 830 individuals who benefit from these sports centers. In the study, Bingöl (2010)’s “Level of meeting the expectations in sports centers scale” was employed. In the analysis of the data, SPSS package software was used. The levels of meeting the sports and sports centers expectation of individuals who participated in the study, according to gender variable, did not demonstrate a meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to age variable, it was observed that there is no meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to education level variable, it was observed that there is no meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to income level variable, it was observed that a meaningful difference exists between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.002). According to time of exercising variable, it was observed that a meaningful difference exists between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.001). As a result, according to the answers individuals gave to the matters of “Level of meeting the expectations in sports centers scale”, it was concluded that the sports and sports centers expectations of individuals who attend to sports centers in Malatya are met at a high rate. Healthy life and sports centers, with an increasing number, becamea major sector which has a large place in the service industry in Turkeyas well as it is in the world. It is known that especially individuals whogo through a busy work schedule and an inactive life considerably showan interest to healthy life and sports centers in order to self-actualizethemselves socially and mentally (Öztürk et al., 2011). Sports centers areone of the institutions which take on the tasks of making sportswidespread in every section of society without discriminations of gender,age, education level and certain physical qualifications, and exercisingthroughout a whole lifetime. Sports centers are established in order toproduce and market the services which can satisfy the social needs of thesociety and meet the sports needs of people (Ekenci and İmamoğlu,2002).Today, competition levels are considerably increased in serviceindustries in sports just as in other industries. In the competitiveenvironment, sports businesses make a great deal of effort in order tomaintain the continuity of their businesses, increase their profits, notlosing customers and add new ones to the current customer potential(Alpullu et al., 2008). Today, sports take the attention of many people asa huge social dynamic and become increasingly more organized (Yıldız,2006). Sports, which became an inseparable whole with human life, playa significant role in people’s becoming healthy, successful and happy intheir life and keeping in high spirits (Yalçınkaya et al., 1993). Individualswho do sports regularly have more self-confidence, a more balanced anddecent mental health in addition to having physical qualities such as amore regular cardiovascular function and, more durable and flexibleskeleton and muscle system (Kalyon, 1997). Health and vitalitymovement is a phenomenon which develops rapidly in the world(Afthinos, Theodorakis and Nassis, 2005). In parallel with that, thismovement started to develop in our country as well. With the effects ofadvertisement, television programs and positive interaction by word ofmouth, an awareness towards the phenomenon of health and vitality wasraised in a large part of our society. The individuals who give importanceto that phenomenon started to turn to sports centers in the recent times(Yıldız and Tüfekçi, 2010).MethodThe study was carried out on private sports centers in the citycenter of Malatya in 2016. Subjects who participated in the questionnairewere chosen from individuals who actively attend to any of these sportscenters. 836 individuals who participated voluntarily in the studycomprise of 393 female subjects and 443 male subjects.The questionnaire consists of two parts. The first part includes thesubject’s age, gender and the time they maintained exercising and thesecond part includes Bingöl (2010)’s “Level of meeting the expectationsin sports centers scale”. It also includes questions related to theinvestigation of the levels of the levels of meeting the sports and sportscenters expectations of sedentary individuals who attend to sportscenters. The questionnaire consists of 19 questions. A 5-point Likert-typescale was used in the questionnaire. The matters of the scale are presented as 1: Strongly Disagree, 2: Disagree, 3: Partly Agree, 4: Agreeand 5: Strongly Agree.The evaluation of the data: In the evaluation of the data acquiredfrom the questionnaire, SPSS 21.0 Package Software was used. In theevaluation of the data, mean, standard deviation, frequency andperce