In terms of ınstitution and managers, institutional reputationincreasingly stands out as a factor which gains value. The benefits ofbeing reputable to institutions, revealed that the creation of aninstitution reputation and continuation should be a strategic necessity.At present, identification of institution strategy and implementation inprocess, any of the parameters taken into account in theimplementation is also institution reputation. Obtaining andmaintaining institution reputation is mostly based on relationshipbetween the organization and, the employees of that institution.Institution reputation is a result of effective communication withemployees and shareholders, employees have an important place inmanaging the reputation of the institution,. employees of institutionplay an active role in all the process from the beginning to thepresentation of products and services. Attitudes and behaviors insituation which is communicated with employees and shareholdersaffect perception and assessment against organization. employees whoconsider himself that part of the institution with high motivation andmorale, also make himself valuable plays a positive role in relationshipof organization’s shareholderReputation of institution is what is a mirror of events in thisinstitution. Having qualified management and quality employees makesit different from its competitors. Agency developing the reputationacquired stronger position in their negotiating in the labor market.Institution with high reputation high, reach easier to financialopportunities. they are tolerated in the negativity that may arise in therelationship with shareholders. They have been successful in crisis andrisk management. Reputable institutions attract more qualifiedworkforce and provide higher production. They can show skilled laborin institution. They can market higher prices their products or services.Thus, they are able to obtain significant advantages over competitors.In this study it has tried to demonstrated that corporatereputation is an affective element on organizational commitment. WithThis assumption description of the organizational commitment,institutional reputation, components and their relationships with eachother are analyzed in literature. Institution reputation and the conceptand components of the organizational commitment was first examined.In studies made the concept definition and component differentcultures of the countries, ıt is analyzed that scale is understandable,worldwide, and the components of the scale of assessment that theyhave developed Fombr and friends.An overall evaluation of the base of reputation is based on trust.Confidence to institution strengthens the credibility and reputation ofthe institutions. To trust on institution, first of all the activities of theorganization should be open. The aim is to declare the vehicle and goalsin a transparent manner. It reflects the selfconfidence of institution..Institutions also should take into criticism from internal and external stakeholders. It must demonstrate a clear and definite principles of theactivities in which and should adhere to this principle. ınstitutionaltrust, represents the belief that comply with the shareholders of theorganization's ethics. Reliable to institution is also the credibility of theinstitutions provided by the employee. The most important element ismutual obligation, oath in the formation of confidence to employeeswork and mutual obligations.Respect, sympathy, admiration constitute the reputation of aninstitution so ıt must be qualified product and service. When productsare perceived as qualified, the point of view can change for shareholder.For this, it is necessary to offer the high quality products and services.Offered products and services show positive experiences related to thechanging viewpoints of the stakeholders in the institution. On the otherhand in order to become a pioneer and leader in the same sector, theinfluence of high power, which can motivate, direct and capable leadersand managers ıt is necessity to be good manager. As an important partof the corporate vision of the large, foreboding are formed by strongleaders who can see the future and institutions. Corporate leaders andan important symbol in terms of attitude and behavior of theinstitutions they say. The behavior of leaders is very effective in criticalsituations on the reputation of the institution. It is easier that the ideaof a people's organization is with more concrete than abstract objectIn the study, organizational commitment, researchers revealedwithin classifications in the literature, the most widely accepted andused model model based on Allen and Meyer's are classified. One of themost important stakeholders of the institution with the relationshipsbetween the employees, their commitment to the organization thereputation of the institution were investigated.Each made size scan of studies done on this subject of thosesurveyed in the research results revealed that effective as of enterpriseon the organizational commitment to corporate reputation managementperceptions of the organizational commitment (affective commitment,continuance commitment and normative commitment) between thepositive and concluded that there is a significant relationship It hasbeen shown to be reached. Employees and the reputation and loyaltyrelationships between institutions affect the way each ascending anddescending in the same direction for both sides. The success of theinstitution, and the resulting performance of the employees as well asmaterial values depend on the quality and adhere to the organizationthey work to qualified personnel.Emotional commitment is closely related to the emotionalresponses to environment. It is stated that emotional binding to thecorporation of a person, identi