AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS

DAĞ, Hasan; IŞIK, Muhittin

AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS

Muhittin IŞIK, (Institute of Science and Engineering, Kadir Has University, 34200, Istanbul, Turkey)

Hasan DAĞ (2 Management Information Systems, Kadir Has University, 34200, Istanbul, Turkey)

Mugla Journal of Science and Technology

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Yıl: 2017 Cilt: 3 Sayı: 2 Sayfa Aralığı: 143 - 149 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS

Öz:

Sahte kullanıcı hesapları, veri tabalarındaki seyreklik problemlerinden dolayı özellikle yeteri kadar kullanıcı tarafından puanlanmamış ürünlerde tavsiye algoritmalarını kolaylıkla etkileyebilmektedirler. Genellikle bu kullanıcı hesapları kendi ürününün puanını artırmak isteyen ürün sahipleri olabildiği gibi herhangi bir ürünü veya şirketi karalamak isteyen kötü niyetli kişiler de olabilmektedir. Bu durum birçok şirketin veri tabanı yoğunluğunun %1 den daha az olduğu düşünülürse e-ticaret ortamlarına nasıl bir etki yarattığı tahmin edilebilir. Bu çalışmada, sahte hesapların e-ticaret ortamlarında oluşturdukları negatif etkilerin üstesinden gelebilmek için, kullanıcılar arasındaki ilişkiler analiz edilerek diğer kullanıcılar üzerinde etkisi olan ve gerçekten güvenilir olduğu düşünülen kullanıcılar bulunarak bir tavsiye modeli oluşturulmaktadır. Böylece, güvenilir kullanıcıların düşüncelerinden yola çıkılarak e-ticaret ortamlarında kullanıcılara tavsiyelerde bulunan Tavsiye Sistemlerinin (TS) kalitesini artıracak bir tavsiye sistemi oluşturulacaktır

Anahtar Kelime:

E-TİCARET ORTAMLARI İÇİN ETKİLİ BİR TAVSİYE MODELİ

Öz:

Because of the sparsity problems in databases, fake accounts can easily affect results of recommender algorithms especially when a product does not have enough votes by consumers. Generally, fake accounts are created by the owner of the product in order to raise their product score or by the ill-wishers who wants to denigrate a product or a company. This situation represents a great sense for ecommerce platforms especially when considering that majority of companies have less than 1% density of database. In order to overcome negative effects of the fake accounts in e-commerce platforms, this study proposes a recommender model, which will find the consumers who are trustful and have a great effect on other’s opinion by analyzing the relationship between consumers. With the proposed model, the Recommender Systems (RS) are expected to provide recommendations to customers based on trustful users’ opinions to improve the quality of RS in e-commerce platforms

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	IŞIK M, DAĞ H (2017). AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. , 143 - 149.
Chicago	IŞIK Muhittin,DAĞ Hasan AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. (2017): 143 - 149.
MLA	IŞIK Muhittin,DAĞ Hasan AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. , 2017, ss.143 - 149.
AMA	IŞIK M,DAĞ H AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. . 2017; 143 - 149.
Vancouver	IŞIK M,DAĞ H AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. . 2017; 143 - 149.
IEEE	IŞIK M,DAĞ H "AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS." , ss.143 - 149, 2017.
ISNAD	IŞIK, Muhittin - DAĞ, Hasan. "AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS". (2017), 143-149.

APA	IŞIK M, DAĞ H (2017). AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. Mugla Journal of Science and Technology, 3(2), 143 - 149.
Chicago	IŞIK Muhittin,DAĞ Hasan AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. Mugla Journal of Science and Technology 3, no.2 (2017): 143 - 149.
MLA	IŞIK Muhittin,DAĞ Hasan AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. Mugla Journal of Science and Technology, vol.3, no.2, 2017, ss.143 - 149.
AMA	IŞIK M,DAĞ H AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. Mugla Journal of Science and Technology. 2017; 3(2): 143 - 149.
Vancouver	IŞIK M,DAĞ H AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS. Mugla Journal of Science and Technology. 2017; 3(2): 143 - 149.
IEEE	IŞIK M,DAĞ H "AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS." Mugla Journal of Science and Technology, 3, ss.143 - 149, 2017.
ISNAD	IŞIK, Muhittin - DAĞ, Hasan. "AN EFFECTIVE ROCOMMENDER MODEL FOR E-COMMERCE PLATFORMS". Mugla Journal of Science and Technology 3/2 (2017), 143-149.