RECENT DEVELOPMENTS IN STRAWBERRY CULTIVATION IN THE PROVINCE OF ANTALYA There have been significant developments in the cultivation of strawberry in Turkey in recent years. The production area reached 141893 decares and the total production reached 375800 tonnes in 2015. Similar increases in area and production have also been recorded in the Mediterranean region. Mersin and Antalya are the leading provinces in the Mediterranean region in cultivation, representing 33% and 12% of the strawberries produced in Turkey, respectively. Gazipaşa, Serik, Aksu and Manavgat are among the prominent districts in cultivation in the coastal region of the Antalya province. In the last five years, an increase of 22% in strawberry growing area was noted whereas an increase of 35% in production. The strawberry production areas in Antalya reached 12130 decares and the production volume reached 33666 tonnes in 2015. Soilless culture in greenhouses has started to gain importance in the region in recent years, new developments have been observed in soilless culture in the districts of Aksu and Serik. On the other hand, conventional production under low and high tunnels is predominantly maintained in other districts. In recent years, instead of Camarosa, varieties such as Florida, Festival, Rubygem and Fortuna have started to be used in strawberry production mostly. Autumn planting with young seedlings are widely used as planting system in the coastal regions of the Antalya province. In this study, the developments recorded in recent years with respect to strawberry production in Antalya and its environs were examined. According to the results obtained, it was concluded that the potential of strawberry production in Antalya and surroundings thanks to the advantage of earliness would continue to increase by new growing systems and varieties in the future as well