The main purpose of this study is to analyze goat milk and products consumption structure of households in urban part of Izmir, Canakkale and Balikesir Provinces. Data has been collected from 500 households residing in the city centers through proportional sampling. Logistic regression (logit model) was used for the analysis of factors which affect consumption of goat milk and products. It was determined that 95 households consume goat milk, 166 households consume goat cheese and 50 households consume goat yogurt. Annual mean consumption per person was calculated to be 2.98 kg for goat milk, 5.86 kg for goat cheese and 2.16 kg for goat yogurt, respectively. Results of logit model show that knowledge of the product is an important factor in consumption of both goat cheese and goat milk. Consumers should be informed on the importance and benefits of goat milk and products, their awareness should be raised in regard to quality standards of products and they should be guided into opting for packaged and branded products.