The townscape strategy is to provide a framework sensitive to location, and integrate the neighbourhood into the back surrounding residential areas. In fact, a picturesque urbanism that represents the origin of the townscape is a re-emerging approach in the today’s context of urban design. However, the development of good design qualities and skills of the urban designers meets in urban design education in design schools. Despite the importance of urban design, there has not been enough discussion on the role that education brings to student. This article depicts the urban design studio process and the method, conducted in Erciyes University undergraduate architectural program, in terms of urban planning, urban design, and visual planning and picturesque approaches. The context of the study comprises suggesting pursuable design strategies proposed for the inner areas of Incesu, in Kayseri, which is determined as a study area for design studio education. At the end of the process, applicable and realizable diagrams, involved in advising and devising strategies, provide a framework for the redevelopment of the estates and design of the built environment. In addition to this, the research extends our knowledge of role gained by the architecture students through design education. The contribution of this study has been to confirm that it is necessary to bring together the picturesque urbanism with the social urbanism.