Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District

KIZILOĞLU, Rüveyda

Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District

Rüveyda KIZILOĞLU (Gaziosmanpaşa Üniversitesi, Ziraat Fakültesi, Tarım Ekonomisi Bölümü, Tokat, Türkiye)

Türk Tarım ve Doğa Bilimleri Dergisi

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Yıl: 2017 Cilt: 4 Sayı: 4 Sayfa Aralığı: 409 - 415 Metin Dili: İngilizce İndeks Tarihi: 26-03-2019

Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District

Öz:

The aim of the research was to analyze preferences of consumers in Mersin-Erdemli district on tropicalfruit consumption and to determine socio-economic factors affecting their consumption. Data were obtainedfrom 271 consumers through questionnaire method proportıonal sampling. The purpose of the study is todetermine the consumption of tropical fruits by consumers. First, Consumers' purchasing behavior in tropicfruit consumption was divided into groups by factor analysis. Last, Binary Logit model was used to analyze thefactors affecting the tropical fruit consumption of the consumers and result of binary logit show that income ofthe consumer processed product, attractiveness product and packaged product were variables likely to affectthe level of consciousness.

Anahtar Kelime:

Mersin İli Erdemli İlçesindeki Tüketicilerin Tropik Meyve Tercihini Etkileyen Faktörlerin Analizi

Öz:

Araştırmanın amacı Mersin-Erdemli ilçesindeki tüketicilerin Tropik meyve tercihlerini belirlenmek ve tüketimi etkileyen sosyo-ekonomik faktörlerin analiz etmektir. Oransal örnekleme yöntemi ile 271 tüketici ile görüşülmüştür. Bu araştırmanın amacı, tüketicilerin tropik meyve satın alırkenki tutum ve davranışlarını belirleyen bazı faktörlerin belirlenmesi ve ortaya konulmasıdır. İlkin tropik meyve satın alımındaki bireylerin tutum, davranış ve bilgilerini ölçmek için 14 değişkeni 5’li likert ölçeği yardımı ile analiz edilmiş ve faktör analizi yardımı ile 4 faktör altında toplanmıştır. Sonra, tüketicilerin tropik meyve tüketim tercihlerini etkileyen faktörlerin belirlenmesinde Binary Logit modeli kullanılmıştır ve Binary Logit analizinin sonuçlarına göre; tropik meyve tüketimini etkileyen faktörler bireylerin gelirleri, ürünün işlenmişliği, ürünün çekiciliği ve ürünün paketli oluşu olduğu belirlenmiştir.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	KIZILOĞLU R (2017). Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. , 409 - 415.
Chicago	KIZILOĞLU Rüveyda Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. (2017): 409 - 415.
MLA	KIZILOĞLU Rüveyda Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. , 2017, ss.409 - 415.
AMA	KIZILOĞLU R Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. . 2017; 409 - 415.
Vancouver	KIZILOĞLU R Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. . 2017; 409 - 415.
IEEE	KIZILOĞLU R "Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District." , ss.409 - 415, 2017.
ISNAD	KIZILOĞLU, Rüveyda. "Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District". (2017), 409-415.

APA	KIZILOĞLU R (2017). Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. Türk Tarım ve Doğa Bilimleri Dergisi, 4(4), 409 - 415.
Chicago	KIZILOĞLU Rüveyda Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. Türk Tarım ve Doğa Bilimleri Dergisi 4, no.4 (2017): 409 - 415.
MLA	KIZILOĞLU Rüveyda Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. Türk Tarım ve Doğa Bilimleri Dergisi, vol.4, no.4, 2017, ss.409 - 415.
AMA	KIZILOĞLU R Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. Türk Tarım ve Doğa Bilimleri Dergisi. 2017; 4(4): 409 - 415.
Vancouver	KIZILOĞLU R Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District. Türk Tarım ve Doğa Bilimleri Dergisi. 2017; 4(4): 409 - 415.
IEEE	KIZILOĞLU R "Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District." Türk Tarım ve Doğa Bilimleri Dergisi, 4, ss.409 - 415, 2017.
ISNAD	KIZILOĞLU, Rüveyda. "Analysis of Factor Affecting Tropical Fruit Consumption Preferences of Consumer: A Case Study Mersin Province of Erdemli District". Türk Tarım ve Doğa Bilimleri Dergisi 4/4 (2017), 409-415.