Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises

Yakup AKGÜL (Alanya Alaaddin Keykubat University, Faculty of Business Administration, Antalya, Turkey)
İşletme Araştırmaları Dergisi
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Yıl: 2018 Cilt: 10 Sayı: 3 Sayfa Aralığı: 710 - 731 Metin Dili: İngilizce DOI: 10.20491/isarder.2018.496 İndeks Tarihi: 06-09-2019

Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises

Öz:
Social media has become a major issue for companies. Nonetheless, few studiesspecifically researched the determinants of social media adoption and the barriersagainst it, at a small and medium entreprises (SMEs) level aspect. This study addressesthe gap by focusing in furthering the theory in social media adoption at SMEs level.Small to Medium Enterprises (SMEs) are not well equipped to use Social Media (SM)and struggle to utilise its full potential in the context of adding value to the business.The main aim of this study is to investigate the adoption and use of social media byTurkish small and medium enterprises, on the basis of Technology Acceptance Model(TAM), Network Externality, and Innovation Diffusion Theory (IDT) models by addingthe related constructs. The research model is empirically assessed SMEs’ adoptionbehavior of the social media using a primary data set of 473 users of social mediagathered from a web-based questionnaire survey. Partial Least Squares (PLS) method isa variance based Structural Equation Model (SEM) used for the analyse of the data inorder to reveal the relationship of the attitudes of SMEs regarding social media and toevalaute the harmony of the model. The results demonstrate that the revised socialmedia model proposed in this study supports all the hypotheses of social media usagebehavior.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA AKGÜL Y (2018). Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. , 710 - 731. 10.20491/isarder.2018.496
Chicago AKGÜL Yakup Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. (2018): 710 - 731. 10.20491/isarder.2018.496
MLA AKGÜL Yakup Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. , 2018, ss.710 - 731. 10.20491/isarder.2018.496
AMA AKGÜL Y Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. . 2018; 710 - 731. 10.20491/isarder.2018.496
Vancouver AKGÜL Y Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. . 2018; 710 - 731. 10.20491/isarder.2018.496
IEEE AKGÜL Y "Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises." , ss.710 - 731, 2018. 10.20491/isarder.2018.496
ISNAD AKGÜL, Yakup. "Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises". (2018), 710-731. https://doi.org/10.20491/isarder.2018.496
APA AKGÜL Y (2018). Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. İşletme Araştırmaları Dergisi, 10(3), 710 - 731. 10.20491/isarder.2018.496
Chicago AKGÜL Yakup Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. İşletme Araştırmaları Dergisi 10, no.3 (2018): 710 - 731. 10.20491/isarder.2018.496
MLA AKGÜL Yakup Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. İşletme Araştırmaları Dergisi, vol.10, no.3, 2018, ss.710 - 731. 10.20491/isarder.2018.496
AMA AKGÜL Y Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. İşletme Araştırmaları Dergisi. 2018; 10(3): 710 - 731. 10.20491/isarder.2018.496
Vancouver AKGÜL Y Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises. İşletme Araştırmaları Dergisi. 2018; 10(3): 710 - 731. 10.20491/isarder.2018.496
IEEE AKGÜL Y "Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises." İşletme Araştırmaları Dergisi, 10, ss.710 - 731, 2018. 10.20491/isarder.2018.496
ISNAD AKGÜL, Yakup. "Empirical Study on the Determinants of Social Media Adoption By Turkish Small And Medium Enterprises". İşletme Araştırmaları Dergisi 10/3 (2018), 710-731. https://doi.org/10.20491/isarder.2018.496
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17-04-2024 11:57

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