The purpose of this study is to show how hermeneutics, which forms the basis of interpretetive the social sicence approach that emerges with the critique of positivism, will contribute to field of public relations. Positivism, interpretivism and hermeneutics and the relations between these concepts in the context of social sciences are examined and the importace of hermeneutics in the field public relations is emphasized. It is a conceptual and theoretical study about the method. The general conclusion of the study is that scientific studies carried out in the field of social sciences is carried out by interpretation of the researcher beacuse of researcher is belong to that field of social sicence but he necessity of making interpretation with a certain method and how important are the formulations of the hermeneutics about this method for public relations. No matter how target group recognition activities have been done, Public Relations sholud be able to make signification, so interpretation accurately due to its role of organizing and linking relation between institution and public. It is considered that the success of interpretation of the target group in the most accurate way can be achieved by axaminig the bases of the method.