In this study, the effects of organization-public relationship and crisis communicationstrategies on audience perception and attitudes during a crisis have been investigatedexperimentally. In the context of the research, an university in Turkey was selected asthe organization and students were selected as target groups, and Coombs’ situationalcrisis communication theories have been tested an experimental study carried out with 97students. Students were divided into 8 groups according to different corporate reputationand relational satisfaction perceptions; a crisis situation was created, and a different crisiscommunication strategy was applied to each group. According to the research results, nomatter what the thoughts were before the crisis, crisis communication strategy doesn’treduce the responsibility of the organization in crisis, and it doesn’t affect the minds ofthe audience, but the perception of corporate reputation and sense of relational satisfactionaffect the credibility and confidence of the organization’s words and actions. Regardless ofthe corporate reputation and relational satisfaction, the strategy of denying the crisis gavethe highest accusation score, and the messages given to reduce the negative consequencesof the crisis were found effective within each group. The reason for this is that participantsweren’t concerned about the cause of the crisis; they were concerned only with the messagesto reduce the harmful effects of the crisis