INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS

Behiye BEĞENDİK (Beykoz Üniversitesi, Sivil Havacılık Bölümü, Havacılık İşletmeciliği, İstanbul, Türkiye)
Beykoz Akademi Dergisi
11 0
Yıl: 2019 Cilt: 7 Sayı: 2 Sayfa Aralığı: 31 - 49 Metin Dili: İngilizce DOI: 10.14514/BYK.m.26515393.2019.7/2.31-49 İndeks Tarihi: 31-08-2020

INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS

Öz:
Turkish soap operas have scored great success both in the home country and also in Middle Eastand Balkan countries since 2000. Through these achievements, Turkish soap operas wereexported over the value of 300 million dollars. Also soap operas were broadcasted more than150 countries. Turkey, as being soap opera importer previously, evaluated these numbers as agreat success. The success of Turkish series exports attracts the attention of academicians aswell as series producers and exporters. Thus, in this article it is aimed to explain the reasons ofthe success of Turkish soap opera internationalization.Qualitative research is done on five firms exporting Turkish soap operas. According to theresults of the study, the most important reasons of successful internationalization of Turkishsoap operas are the cosmopolitan Turkish culture and the high quality of Turkish soap operas.However, the possibility of carrying this opportunity upwards was also achieved throughproactive distribution. Proactive distribution has been realized as a result of marketing activitiesof distributors with high effort.
Anahtar Kelime:

TÜRK DİZİLERİNİN ULUSLARARASILAŞMASI: TÜRK DİZİ İHRACATÇILARI ÜZERİNE KALİTATİF ANALİZ

Öz:
Türk dizileri 2000 yılından bu yana Orta Doğu ve Balkanlar'da büyük başarılar elde etmiştir. Bu başarılar sayesinde 300 milyon $'lık ihracat değeri ve 150'den fazla ülkeye dizi ihraç etme fırsatı yakalanmıştır. Geçmişinde dizi ithalatçısı olan Türkiye için bu rakamlar büyük başarı olarak kabul edilmektedir. Türk dizilerinin ihracatından elde edilen başarı dizi üreticileri ve ihracatçılarının yanı sıra akademisyenlerin de ilgisini çekmektedir. Bu nedenle, bu makalede Türk dizilerinin uluslararasılaşma nedenleri araştırılmıştır. Beş dizi ihracatçısı ile görüşülerek kalitatif çalışma gerçekleştirilmiştir. Araştırma sonuçlarına göre Türk dizisinin ihraç edildiği ülkelerde kendisine yer bulmasının en önemli nedenleri kozmopolit Türk kültürü ve Türk dizilerinin yüksek kalitede olmasıdır. Bununla birlikte bu fırsatı yukarılara taşıma imkanı da proaktif dağıtım sayesinde yakalanmıştır. Proaktif dağıtım dağıtımcıların yüksek çaba ile yaptıkları pazarlama faaliyetleri sonucunda gerçekleşmiştir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Beğendik B (2019). INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. , 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
Chicago Beğendik Behiye INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. (2019): 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
MLA Beğendik Behiye INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. , 2019, ss.31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
AMA Beğendik B INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. . 2019; 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
Vancouver Beğendik B INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. . 2019; 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
IEEE Beğendik B "INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS." , ss.31 - 49, 2019. 10.14514/BYK.m.26515393.2019.7/2.31-49
ISNAD Beğendik, Behiye. "INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS". (2019), 31-49. https://doi.org/10.14514/BYK.m.26515393.2019.7/2.31-49
APA Beğendik B (2019). INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. Beykoz Akademi Dergisi, 7(2), 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
Chicago Beğendik Behiye INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. Beykoz Akademi Dergisi 7, no.2 (2019): 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
MLA Beğendik Behiye INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. Beykoz Akademi Dergisi, vol.7, no.2, 2019, ss.31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
AMA Beğendik B INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. Beykoz Akademi Dergisi. 2019; 7(2): 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
Vancouver Beğendik B INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS. Beykoz Akademi Dergisi. 2019; 7(2): 31 - 49. 10.14514/BYK.m.26515393.2019.7/2.31-49
IEEE Beğendik B "INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS." Beykoz Akademi Dergisi, 7, ss.31 - 49, 2019. 10.14514/BYK.m.26515393.2019.7/2.31-49
ISNAD Beğendik, Behiye. "INTERNATIONALIZATION OF TURKISH SOAP OPERAS: A QUALITATIVE ANALYSIS ON TURKISH SOAP OPERA EXPORTERS". Beykoz Akademi Dergisi 7/2 (2019), 31-49. https://doi.org/10.14514/BYK.m.26515393.2019.7/2.31-49
Sayfa Oluşturulma Tarihi
23-04-2024 13:3

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