Ümit ATABEK
(Yaşar Üniversitesi, Halkla İlişkiler ve Reklamcılık Bölümü, İzmir, Türkiye)
Gülseren Şendur ATABEK
(Yaşar Üniversitesi, Yeni Medya ve İletişim Bölümü, İzmir, Türkiye)
Ali Galip AYVAT
(Yaşar Üniversitesi, İzmir, Türkiye)
Yıl: 2020Cilt: 7Sayı: 1ISSN: 2148-7286 / 2149-1305Sayfa Aralığı: 21 - 28İngilizce

147 0
Mothers’ Perceptions of Substance Addiction: A Research Design for Components of a Public Communication Campaign
Based on data from mixed designed research, the purpose of this study was to develop design elements of a public communication campaign on the fight against substance addiction. A focus group was conducted with mothers from the city of İzmir, Turkey. Based on the focus group findings, a survey was conducted by distributing a questionnaire to 403 mothers in İzmir. Focus group qualitative data revealed that mothers were generally aware of the risks regarding substance addiction; however, they do not relate the issue to their own children. Further, mothers were shown to be the people closest the children in their families. Survey results revealed that mothers from higher socioeconomic backgrounds were more knowledgeable regarding substance addiction. A cluster analysis showed that mothers with less education and lower income levels had lower perceptions about substance addiction risk for school environments, neighborhoods, and the city, while mothers with more education and higher income levels had higher levels of such perceptions. Considering the results of our study, mothers were chosen as the main target for the public communication campaign. Additionally, increasing social awareness about substance addiction was decided as the campaign’s main objective.
DergiAraştırma MakalesiErişime Açık
  • Arslan, D. T., & Akbulut, Y. (2017). Sağlık Bakanlığının uyuşturucuya yönelik politikalarının analizi. Addicta: The Turkish Journal on Addictions 4(2), 151-180. [Crossref]
  • Bazeley, P. & Jackson, K. (2013). Qualitative analysis with n-vivo. Los Angeles: Sage.
  • Bloor, M., Frankland, J., Thomas, M., & Robson, K. (2002). Focus groups in social research. London: Sage. [Crossref]
  • Bourdieu, P. (1980). The logic of practice. Cambridge: Cambridge University Press.
  • Büyüköztürk, Ş., Yılmaz, S., Özbay, Y., Eşici, H., Tomar, İ. H., Aliyev, R., Yıldırım Hoş, H., Akyılmaz, F. D. (2019). The effectiveness of addiction prevention training program of Turkey on improved acquisition of knowledge and emotional awareness about addiction. Addicta: The Turkish Journal on Addictions, 6(1), 115−131. [Crossref]
  • Canel M. & Luoma-aho V. (2019). Public sector communication: Closing gaps between citizens and public organizations. Medford, MA: Wiley Blackwell. [Crossref]
  • Cohen, L., Manion, L. & Morrison, K. (2005). Research methods in education. London: RoutledgeFalmer.
  • Çokluk, Ö, Yılmaz, K. & Oğuz, E. (2011). Nitel bir görüşme yöntemi: Odak grup görüşmesi. Kuramsal Eğitimbilim Dergisi, 4(1), 95-107.
  • Demir, O. Ö. (2009). Nitel Araştırma yöntemleri. Sosyal bilimlerde araştırma yöntemleri. İstanbul: Alfa, 285-318.
  • Dohmen, T., Falk, A., Huffman, D., & Sunde, U. (2012). The intergenerational transmission of risk and trust attitudes. Review of Economic Studies, 79(2), 645-677. [Crossref]
  • EMCDD (2018). Turkey: Country drug report 2017. http://www.emcdda.europa.eu /system/files/publications/4502/TD0116924ENN. pdf_en (Accessed: 01.10.2018)
  • Ferri, M., Allara, E., Bo, A., Gasparrini, A., & Faggiano, F. (2013). Media campaigns for the prevention of illicit drug use in young people. Cochrane Database of Systematic Reviews, 6. [Crossref]
  • Foxcroft, D. R. (2015). Environmental, developmental and ınformational ınterventions: A novel prevention taxonomy to better organise and understand substance misuse prevention. Addicta: The Turkish Journal on Addictions, 1(2), 66-78. [Crossref]
  • Grant, J. D., Scherrer, J. F., Lynskey, M. T., Lyons, M. J., Eisen, S. A., Tsuang, M. T., & True, W.R. (2005). Adolescent alcohol use is a risk factor for adult alcohol and drug dependence: evidence from a twin design. Psychological Medicine, 35, 1-10. [Crossref]
  • Ihlen, Ø. (2005) The power of social capital: adapting Bourdieu to the study of public relations. Public Relations Review, 31(4), 492-496. [Crossref]
  • Kagitcibasi, C., & Ataca, B. (2005). Value of children and family change: A three-decade portrait from Turkey. Applied Psychology: An International Review, 54(3), 317-337. [Crossref]
  • Kagitcibasi, C., Ataca, B. & Diri, A. (2010). Intergenerational relationships in the family: Ethnic, socioeconomic, and country variations in Germany, Israel, Palestine, and Turkey. Journal of Cross-Cultural Psychology, 41(5-6), 652-670. [Crossref]
  • Kırman, A. & Doğan, Ö. (2017). Anne-baba çocuk ilişkileri: Bir meta-sentez çalışması. H.Ü. Sağlık Bilimleri Fakültesi Dergisi, 4(1), 28-49
  • Kothari, C.R. (2004). Research methodology: Methods and techniques. New Delhi: New Age International.
  • Lai S., Lai H., Page J. B., & McCoy C. B. (2000) The association between cigarette smoking and drug abuse in the United States. Journal of Addictive Diseases, 19(4), 11-24. [Crossref]
  • Lewin, K. (1947). Frontiers in group dynamics: II. channels of group life; social planning and action research. Human Relations, 1(2), 143- 153. [Crossref]
  • Öngel K., Taner S., & Eke C.Y. (2006). Onuncu sınıf öğrencileri arasında tütün, alkol ve madde kullanım yaygınlığı: İstanbul örneği. Bağımlılık Dergisi, 7(1), s:18-23.
  • Özbay, Y., Yılmaz, S., Büyüköztürk, Ş., Aliyev, R., Tomar, İ. H., Eşici, H., Yancar, C. & Akyılmaz, F. D. (2018). Madde bağımlılığı: Temiz bir yaşam için bireyin güçlendirilmesi. Addicta: The Turkish Journal on Addictions, 5(1), 81-130. [Crossref]
  • Palmgreen, P., & Donohew, L. (2006). Effective mass media strategies for drug abuse prevention campaigns. in, Zili Sloboda & William J. Bukoski (eds.), Handbook of Drug Abuse Prevention: Theory, Science, and Practice. New York: Springer, 27-43. [Crossref]
  • Puchta, C., & Potter, J. (2004). Focus group practice. London: Sage. [Crossref]
  • Rice, R. E., & Atkin, C. K. (2012). Theory and principles of public communication campaigns. In, Rice R. E. and Atkin C. K. (Ed.), Public communication campaigns. 4th. Edition. London: Sage Publications. [Crossref]
  • Segrin, C., & Flora, J. (2011). Family communication. Second Edition, New York: Routledge. [Crossref]
  • Tabak, I., Mazur, J., del Carmen Granado Alcón, M., Örkenyi, Á., Zaborskis, A., Aasvee, K., & Moreno, C. (2012). Examining trends in parent-child communication in Europe over 12 years. The Journal of Early Adolescence, 32(1), 26-54. [Crossref]
  • Ünlü, A., & Aksu, G. (2018). A contemporary evaluation of Turkish drug-control policy. Drugs Education, Prevention and Policy, 25(2): 138-147. [Crossref]
  • Wu, J. (2012). Advances in k-means clustering: A data mining thinking. Heidelberg: Springer. [Crossref]
  • Yaman, Ö. M. (2014). Uyuşturucu madde bağımlısı gençlerin aile içi ilişkilere yönelik görüşleri: esenler-bağcılar örneği. Addicta: The Turkish Journal on Addictions, 1(1), 99-132. [Crossref]
  • Yaşar Ekici, F. (2014). Türk aile yapısının değişim ve dönüşümü ve bu değişime etki eden unsurların değerlendirilmesi. The Journal of Academic Social Science Studies, 30, 209-224. [Crossref]
  • Yıldırım, E. (2005). Bir modernite rüyası: Ailenin sonu mu? Kütahya yetiştirme yurdu örneği. Aile ve Toplum, 7(2), 1-8.
  • Yıldırım, A., & Şimşek, H. (2000). Sosyal bilimlerde nitel araştırma yöntemleri. Ankara: Seçkin Kitabevi.
  • Zambon, A., Lemma, P., Borraccino, A., Dalmasso, P., & Cavallo, F. (2006). Socioeconomic position and adolescents’ health in Italy: the role of the quality of social relations. European Journal of Public Health, 16, 627-632. [Crossref]
  • Zikmund, W.G., Babin, B. J., Carr, J. C., & Griffin M. (2009). Business research methods. 8th edition, Nashville: South-Western College Pub.

TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi © 2019 Tüm Hakları Saklıdır.