Early distress in RCC (Reinforced Cement Concrete) structures in the recent times poses a major problem for the construction industry. It is found that in most of cases, distresses in reinforced concrete structures are caused by corrosion of rebar embed-ded in the concrete. The HYSD (High Yield Strength Deformed) rebars which are used to offer excellent strength properties is detrimental to durability due to action of ribs as stress concentrators. Nowadays, concept of PSWC rebars (plain surface with wave type configuration rebars, formerly known as C-bars/mild steel rebar with curvy profile) is emerging to have a compromise between strength and durability. This in-vestigation assesses the flexural behaviour of RCC elements reinforced with PSWC rebars. The flexural performance of RC beams of size 1000mm x 150mm x 150mm reinforced with PSWC rebars at 4mm and 6mm deformation level was studied by conducting test as per IS 516-1959 under four point loading. The performance of PSWC bar reinforced elements are compared with beams reinforced with mild steel rebars, HYSD rebars with spiral and diamond rib configuration to assess the viability of PSWC rebars to replace conventional reinforcement. The test results are validated by numerical analysis with the help of ANSYS software. Totally 15 beams are sub-jected to flexure test and the performance evaluators are first crack load, deflection at first crack load, ultimate load carrying capacity, deflection at ultimate load, load-deflection behaviour, load-strain behaviour and failure pattern. It is found that PSWC rebars as reinforcement in concrete beams enhanced the ductile behaviour of beams as compared to conventional HYSD and mild steel rebar beams. The energy absorbing capacity has increased significantly for beams reinforced with PSWC rebars when compared with conventional HYSD and mild steel rebar beams. The load-deflection behaviour and failure mode of PSWC rebars reinforced concrete beams were found to be similar to that of high yield strength rebars irrespective of deformation level. The analytical investigation from ANSYS software gave good agreement with the ex-perimental results. It is concluded that PSWC bar has the potential to replace conven-tional HYSD rebar. Further study needs to be done to optimize the profile level and stirrup locations; and usage with high concrete grade for effective exploitation.