Yıl: 2020 Cilt: 38 Sayı: 1 Sayfa Aralığı: 115 - 138 Metin Dili: İngilizce DOI: 10.17065/huniibf.524866 İndeks Tarihi: 17-10-2020

EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS

Öz:
This study aims to measure efficiency and performance of Turkish universities for their research, and communication through their websites. Turkey‟s higher education sector is growing with high momentum and to gain higher rankings globally, Turkish universities must conduct cutting-edge research and communicate it globally. Thus, efficiency and performance measurements in these regards are needed for this development. To reach this aim, indicators forresearch and website communication are used to apply data envelopment analysis for 50 universities in Turkey. Research and website efficiency scores under variable returns to scale are obtained, and mean research efficiency ishigher than the mean website efficiency. Thus, it has been observed that some universities which are successful in terms of research activities have not achieved similar success in the interest and traffic to their websites. To reach the efficient frontier for research, inefficient universities should increase the number of patents and enhance their portfolio of graduate degree programs; while to be efficient for website communication, they need to increase interest in their website to get more links from other websites, and have the visitors spend moretime on their website. Meanwhile, they should als decrease the average load time of their websites.
Anahtar Kelime:

VERİ ZARFLAMA ANALİZİ İLE TÜRKİYE ÜNİVERSİTELERİNİN VERİMLİLİĞİ VE PERFORMANSLARININ ÖLÇÜMÜ

Öz:
Bu çalışma, Türk üniversitelerinin araştırmaları ve web siteleri üzerinden iletişimleri açısından verimlilik ve performanslarını ölçmeyi amaçlamaktadır. Türkiye‟nin yükseköğretim sektörü yüksek ivme ile büyümekte ve küresel olarak daha yüksek sıralarda yer almak için, Türk üniversitelerinin en üst düzeyde araştırma yapması ve küresel olarak iletişim kurması gerekmektedir. Bu nedenle, bu gelişme için verimlilik ve performans ölçümlerine ihtiyaç vardır. Bu amaca ulaşmak için, Türkiye'deki 50 üniversiteye veri zarflama analizi uygulanmış, bunun için de araştırma ve web sitesi iletişimi odaklı göstergeler kullanılmıştır. Ölçeğe göre değişken getiri kapsamında, araştırma ve web sitesi verimlilik puanları ölçeklenmiş ve ortalama araştırma etkinliği, ortalama web sitesi verimliliğinden daha yüksek çıkmıştır. Böylece, araştırma faaliyetleri açısından başarılı olan bazı üniversitelerin, web sitelerine ilgi ve trafikte benzer bir başarı sağlayamadığı görülmüştür. Araştırma için verimli ön eğri sınırına ulaşmak için, verimsiz üniversitelerin patent sayısını arttırması ve lisansüstü diploma programları portföyünü arttırması gerekmektedir; web sitesi iletişimi içinse, web sitelerine olan ilgiyi arttırarak diğer web sitelerinden daha fazla bağlantı almak ve ziyaretçilerin web sitelerinde daha fazla zaman geçirmelerini sağlamaları gerekmektedir. Bu arada, web sitelerinin ortalama yükleme sürelerini de azaltmaları gereklidir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA SOUMMAKIE B, Talay I (2020). EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. , 115 - 138. 10.17065/huniibf.524866
Chicago SOUMMAKIE Bushra,Talay Isilay EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. (2020): 115 - 138. 10.17065/huniibf.524866
MLA SOUMMAKIE Bushra,Talay Isilay EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. , 2020, ss.115 - 138. 10.17065/huniibf.524866
AMA SOUMMAKIE B,Talay I EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. . 2020; 115 - 138. 10.17065/huniibf.524866
Vancouver SOUMMAKIE B,Talay I EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. . 2020; 115 - 138. 10.17065/huniibf.524866
IEEE SOUMMAKIE B,Talay I "EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS." , ss.115 - 138, 2020. 10.17065/huniibf.524866
ISNAD SOUMMAKIE, Bushra - Talay, Isilay. "EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS". (2020), 115-138. https://doi.org/10.17065/huniibf.524866
APA SOUMMAKIE B, Talay I (2020). EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 38(1), 115 - 138. 10.17065/huniibf.524866
Chicago SOUMMAKIE Bushra,Talay Isilay EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 38, no.1 (2020): 115 - 138. 10.17065/huniibf.524866
MLA SOUMMAKIE Bushra,Talay Isilay EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.38, no.1, 2020, ss.115 - 138. 10.17065/huniibf.524866
AMA SOUMMAKIE B,Talay I EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020; 38(1): 115 - 138. 10.17065/huniibf.524866
Vancouver SOUMMAKIE B,Talay I EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020; 38(1): 115 - 138. 10.17065/huniibf.524866
IEEE SOUMMAKIE B,Talay I "EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS." Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 38, ss.115 - 138, 2020. 10.17065/huniibf.524866
ISNAD SOUMMAKIE, Bushra - Talay, Isilay. "EFFICIENCY AND PERFORMANCE MEASUREMENT OF TURKISH UNIVERSITIES VIA DATA ENVELOPMENT ANALYSIS". Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 38/1 (2020), 115-138. https://doi.org/10.17065/huniibf.524866