Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices
Yıl: 2020 Cilt: 35 Sayı: 1 Sayfa Aralığı: 15 - 21 Metin Dili: İngilizce DOI: 10.28955/alinterizbd.740347 İndeks Tarihi: 19-10-2020
Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices
Öz: This study investigated olive marketing channels, margins and indices at Iran's olive trade centernamely Guilan province, northern Iran. For this purpose, marketing margin, share of marketingagents, marketing cost coefficient and different types of efficiency in olive market were calculated.The required data set were collected through survey using a questionnaire and simple randomsampling on 2017. Results revealed that there were eight different marketing channels in the olivemarket of Guilan province. Average wholesale and retail margins were 11500 and 31870 Rials,respectively. The average wholesalers' share from the retail price was 9.59%. Also, the averageretailers' share from the final product price (retail price) was 26.57%. The average marketing costcoefficient was 20.29%. The highest and lowest overall efficiency in olive marketing channels were49.78% and 27.56%. Policy solutions should lead to increased marketing services and significantimpact of these costs on the marketing margin in the olive market of Guilan province.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | mohammadi p, Kavoosi-Kalashami M, Zangeneh M (2020). Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. , 15 - 21. 10.28955/alinterizbd.740347 |
| Chicago | mohammadi parvaneh,Kavoosi-Kalashami Mohammad,Zangeneh Morteza Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. (2020): 15 - 21. 10.28955/alinterizbd.740347 |
| MLA | mohammadi parvaneh,Kavoosi-Kalashami Mohammad,Zangeneh Morteza Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. , 2020, ss.15 - 21. 10.28955/alinterizbd.740347 |
| AMA | mohammadi p,Kavoosi-Kalashami M,Zangeneh M Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. . 2020; 15 - 21. 10.28955/alinterizbd.740347 |
| Vancouver | mohammadi p,Kavoosi-Kalashami M,Zangeneh M Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. . 2020; 15 - 21. 10.28955/alinterizbd.740347 |
| IEEE | mohammadi p,Kavoosi-Kalashami M,Zangeneh M "Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices." , ss.15 - 21, 2020. 10.28955/alinterizbd.740347 |
| ISNAD | mohammadi, parvaneh vd. "Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices". (2020), 15-21. https://doi.org/10.28955/alinterizbd.740347 |
| APA | mohammadi p, Kavoosi-Kalashami M, Zangeneh M (2020). Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi, 35(1), 15 - 21. 10.28955/alinterizbd.740347 |
| Chicago | mohammadi parvaneh,Kavoosi-Kalashami Mohammad,Zangeneh Morteza Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi 35, no.1 (2020): 15 - 21. 10.28955/alinterizbd.740347 |
| MLA | mohammadi parvaneh,Kavoosi-Kalashami Mohammad,Zangeneh Morteza Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi, vol.35, no.1, 2020, ss.15 - 21. 10.28955/alinterizbd.740347 |
| AMA | mohammadi p,Kavoosi-Kalashami M,Zangeneh M Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi. 2020; 35(1): 15 - 21. 10.28955/alinterizbd.740347 |
| Vancouver | mohammadi p,Kavoosi-Kalashami M,Zangeneh M Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi. 2020; 35(1): 15 - 21. 10.28955/alinterizbd.740347 |
| IEEE | mohammadi p,Kavoosi-Kalashami M,Zangeneh M "Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices." Alınteri Zirai Bilimler Dergisi, 35, ss.15 - 21, 2020. 10.28955/alinterizbd.740347 |
| ISNAD | mohammadi, parvaneh vd. "Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices". Alınteri Zirai Bilimler Dergisi 35/1 (2020), 15-21. https://doi.org/10.28955/alinterizbd.740347 |
