It is important to monitor the changes in financial structures and to take the necessary measures in a timely manner in order to manage the financial efficiency of the firms. Dupont analysis, which is used in the evaluation and audit of financial performance, brings together different profitability elements and provides the opportunity to evaluate the main financial dimensions that affect profitability as a whole. In this study, the equity efficiency of the companies which are traded in the paper and paper products industry in Borsa Istanbul and engaged in production activities between 2012 and 2018 was carried out with the help of Dupont method. The financial statements of the firms included in the analysis for the years 2012-2018 are obtained from the Public Disclosure Platform and Borsa İstanbul official website. In this study, it is aimed to determine the calculations which are effective on return on equity of companies by Dupont analysis and to investigate the effects of the ratios examined on return on assets and return on equity. By using panel data regression analysis method, net profit margin and active turnover rate ratios are related to asset profitability and net profit margin, active turnover rate and equity multiplier to determine the effect levels. As a result of the study conducted by using the financial data of seven firms listed on the stock exchange covering the years 2012-2018, Dupont values were determined at the firm level and the success ranking was made.