THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*

DURMUS, HALİL İBRAHİM

THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*

Halil İbrahim DURMUŞ (Gümüşhane Üniversitesi ,Sosyal Bilimler Meslek Yüksekokulu,Gümüşhane,Türkiye)

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Yıl: 2019 Cilt: 0 Sayı: 45 Sayfa Aralığı: 231 - 252 Metin Dili: İngilizce İndeks Tarihi: 10-11-2020

THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*

Öz:

In today’s information age, consumers spend most of their time on the internet. Consumers expanded their online shopping volumes and increased their demand for ready-to-wear products. In this respect, the students who are stud-ying at the university in practice; attitudes towards internet advertisements (GAI), information sharing (CIS), motivations (CM), information production (CIP) and purchasing decisions (CPD) were examined. In the previous studies, these variab-les were generally applied to different fields under different headings. In the study, these variables were examined as a whole. The results of the study; It is concluded that there is a negative and significant relationship between consumers’ attitudes towards internet advertisements and information sharing, and between informati-on sharing and purchasing decisions. The results showed that there is a positive and meaningful relationship between the attitudes and motivations of consumers towards internet advertisements, and their motivations and purchasing decisi-ons. Also, it was concluded that there was a negative and significant relationship between consumer attitudes towards advertising and information production, and between information production and purchasing decisions. With these results, it is aimed to gain new perspectives to the literature.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	DURMUS H (2019). THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. , 231 - 252.
Chicago	DURMUS HALİL İBRAHİM THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. (2019): 231 - 252.
MLA	DURMUS HALİL İBRAHİM THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. , 2019, ss.231 - 252.
AMA	DURMUS H THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. . 2019; 231 - 252.
Vancouver	DURMUS H THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. . 2019; 231 - 252.
IEEE	DURMUS H "THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*." , ss.231 - 252, 2019.
ISNAD	DURMUS, HALİL İBRAHİM. "THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*". (2019), 231-252.

APA	DURMUS H (2019). THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0(45), 231 - 252.
Chicago	DURMUS HALİL İBRAHİM THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 0, no.45 (2019): 231 - 252.
MLA	DURMUS HALİL İBRAHİM THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.0, no.45, 2019, ss.231 - 252.
AMA	DURMUS H THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; 0(45): 231 - 252.
Vancouver	DURMUS H THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; 0(45): 231 - 252.
IEEE	DURMUS H "THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*." Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0, ss.231 - 252, 2019.
ISNAD	DURMUS, HALİL İBRAHİM. "THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS*". Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 45 (2019), 231-252.