EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY
Yıl: 2020 Cilt: 18 Sayı: 35 Sayfa Aralığı: 141 - 159 Metin Dili: İngilizce DOI: 10.35408/comuybd.569450 İndeks Tarihi: 10-11-2020
EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY
Öz: The business model concept basically focuses on three questions. Which customer willbe offered value? Which value will be offered? How will income be generated? Althoughstudies on the business model started earlier, it has been intensively discussed withthe emergence of internet enterprises. Through the Internet, entreprises; facilitatedaccess to customers, lowered their costs and were enabled to diversify their revenues.However, there was a rapid increase in the number of business competitors with theInternet. This forced them to innovate business models in order to be competitive. Theaim of the research is to identify the business models of Turkish internet enterprises andto determine the relationship between their success and failures and business models.In this research, business models of the enterprises are examined with case studyapproach. Within the scope of the study, 5 internet entrepreneurs were interviewedand business models were determined. The result of this research is that Turkishentrepreneurs have to operate at the lowest possible cost. The reasons for operating atthe lowest cost can be listed as follows: a) the market of Turkey is a relatively small, b)Turkish users do not prefer paid accounts, c) according to Turkish entrepreneurs someincome models are inappropriate, d) the number of investors is small, and investorsare biased towards some business models. The other result of this research is that thechance of the success of the entrepreneurs can be collected under 3 factors a) if there isa leading enterprise that will inspire for the business model, b) if they sell to corporatecustomers, and c) if they can receive investment.
Anahtar Kelime: TÜRKİYE’DEKİ İNTERNET GİRİŞİMLERİNİN İŞ MODELLERİNİN İNCELENMESİ
Öz: İş modeli temelde üç sorunun cevabına odaklanmaktadır. Hangi tüketiciye değer sunulacak? Hangi değer sunulacak? Nasıl gelir elde edilecek? İş modeli ile ilgili çalışmalar daha öncesinde başlamasına rağmen internet girişimlerinin oluşmasıyla yoğunlukla tartışılmaya başlamıştır. İnternet; girişimlerin müşteriye erişimlerini kolaylaştırdı, maliyetlerini düşürdü ve gelirlerini çeşitlendirme olanağı sağladı. Ancak internetle birlikte işletmelerin rakiplerinin sayısında hızlı bir artış oldu. Bu durum onların rekabetçi olabilmek için iş modellerinde yenilik yapmaya zorladı. Araştırmanın amacı Türk internet girişimlerinin iş modellerinin belirlenerek onların başarı ve başarısızlıkları ile iş modellerinin ilişkisini tespit etmektir. Araştırmada işletmelerin iş modelleri vaka çalışması yaklaşımı ile incelenmiştir. Çalışma kapsamında 5 internet girişimcisi ile mülakat yapılarak iş modelleri belirlenmiştir. Bu araştırmanın sonucu Türk girişimcileri mümkün olan en düşük maliyetle çalışmak zorunda kalmaktadırlar. Düşük maliyetle çalışma sebepleri a) Türkiye görece küçük bir pazardır, b) Türk kullanıcılar ücretli hesapları tercih etmemektedir, c) Türk girişimciler bazı gelir modellerinin uygun olmadığına inanmaktadırlar, d) yatırımcıların sayısı az ve bazı iş modellerine karşı önyargıları bulunmaktadır. Araştırmanın bir diğer sonucu ise girişimcilerin başarı şansını üç faktör artırmaktadır: a) iş modelinden esinlenilecek lider bir girişim varsa, b) kurumsal müşterilere satış yapıyorsa ve c) yatırım alabiliyorsa başarı şansı artmaktadır.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | Karaarslan M (2020). EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. , 141 - 159. 10.35408/comuybd.569450 |
| Chicago | Karaarslan Mustafa Halid EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. (2020): 141 - 159. 10.35408/comuybd.569450 |
| MLA | Karaarslan Mustafa Halid EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. , 2020, ss.141 - 159. 10.35408/comuybd.569450 |
| AMA | Karaarslan M EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. . 2020; 141 - 159. 10.35408/comuybd.569450 |
| Vancouver | Karaarslan M EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. . 2020; 141 - 159. 10.35408/comuybd.569450 |
| IEEE | Karaarslan M "EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY." , ss.141 - 159, 2020. 10.35408/comuybd.569450 |
| ISNAD | Karaarslan, Mustafa Halid. "EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY". (2020), 141-159. https://doi.org/10.35408/comuybd.569450 |
| APA | Karaarslan M (2020). EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. Yönetim Bilimleri Dergisi, 18(35), 141 - 159. 10.35408/comuybd.569450 |
| Chicago | Karaarslan Mustafa Halid EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. Yönetim Bilimleri Dergisi 18, no.35 (2020): 141 - 159. 10.35408/comuybd.569450 |
| MLA | Karaarslan Mustafa Halid EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. Yönetim Bilimleri Dergisi, vol.18, no.35, 2020, ss.141 - 159. 10.35408/comuybd.569450 |
| AMA | Karaarslan M EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. Yönetim Bilimleri Dergisi. 2020; 18(35): 141 - 159. 10.35408/comuybd.569450 |
| Vancouver | Karaarslan M EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY. Yönetim Bilimleri Dergisi. 2020; 18(35): 141 - 159. 10.35408/comuybd.569450 |
| IEEE | Karaarslan M "EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY." Yönetim Bilimleri Dergisi, 18, ss.141 - 159, 2020. 10.35408/comuybd.569450 |
| ISNAD | Karaarslan, Mustafa Halid. "EVALUATION OF THE BUSINESS MODELS INTERNET ENTERPRISES IN TURKEY". Yönetim Bilimleri Dergisi 18/35 (2020), 141-159. https://doi.org/10.35408/comuybd.569450 |
