Mobile phones are recently being used for purposes that are far different from their traditional functions of calls and SMS. Together with the involvement of reaching the internet whenever needed, social networks, gaming-entertainment, and numerous mobile applications such as banking services, the smartphones became an indispensable part of life. In this study, it was aimed to determine the factors which affect the smartphone usage preferences of Recep Tayyip Erdoğan University students. In the study, the most important factor in smartphone preference is found to be the memory capacity of the phone. Subsequently, the camera resolution, battery life, aesthetics, quality, price, processor, screen resolution, length of the warranty, free service availability, screen size, service network, model and finally brand of the phone were the following factors, respectively. In addition, it was determined that students mostly surf the web and use social media applications with their smartphones.