The aim of this research is to determine the opinions of the tourism business managers about Erzincan tourism. For this purpose, interviews were conducted with 5 travel agencies and 5 hotel business managers. In the research, the structured interview form was used as a data collection tool. Interview texts were categorized and analysed with the content analysis method. Questions that are asked to the participants in the context of tourism include the place of tourism in Erzincan economy, priority tourism areas, adequacy of tourism supply, alternative tourism potential in Erzincan province and touristic products that need to be developed. According to the results of the research, there are problem areas such as lack of tourism awareness in Erzincan, inadequate supply of accommodation facilities, inability of travel agencies to create package tours, lack of sufficient tourist guides in the province, branding of tourist products (Tulum cheese, Erzincan’s roasted chickpea, Ergan Mountain, Kemaliye houses). In spite of these problem areas, participants also participated in extreme sports tourism (rafting, paragliding, etc.), winter tourism (Ergan Mountain), gastronomy tourism (Cimin grape, Erzincan’s roasted chickpea, Tulum cheese), handicrafts (copper processing), religious tourism (Terzibaba, Sultan Melik Tombs) are reported to have a strong tourism potential.