Yıl: 2020 Cilt: 0 Sayı: 26 Sayfa Aralığı: 1 - 18 Metin Dili: İngilizce DOI: 10.18092/ulikidince.573615 İndeks Tarihi: 04-11-2020

SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM

Öz:
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound symbolism. To address this gap, this study offers a comprehensive review of 46 sound symbolism related marketing articles published between 1970 and 2019. The compiled articles were examined through content analysis in terms of the scope of research, methodology, and conceptual themes. The results indicate that despite the significant progress in the extant sound symbolism literature with respect to marketing, marketing research on sound symbolism is still at the stage of development. This study is expected to contribute to the pertinent body of knowledge by introducing an integrative literature review of sound symbolic marketing research and to further marketing studies by indicating the gaps that were not addressed by previous marketing research.
Anahtar Kelime:

PAZARLAMADA SES SEMBOLİZMİ: SES SEMBOLİZMİNİ ARAŞTIRAN PAZARLAMA ÇALIŞMALARININ ÜZERİNE BÜTÜNCÜL BİR İNCELEME

Öz:
Özellikle 2000’li yılların başından itibaren, ses sembolizmi üzerine yapılan pazarlama çalışmalarında artış ol-masına rağmen, mevcut literaturde bu çalışmaları bütüncül bir şekilde ele alan herhangi bir çalışma bulunma-maktadır. Bu boşluğu doldurmak için bu çalışma 1970-2019 yılları arasında ses sembolizmi olgusunu inceleyen 46 tane pazarlama çalışmasına ilişkin geniş çaplı bir inceleme sunmaktadır. Derlenen makaleler, çalışmaların kapsamı, yöntemi ve incelenen kavramsal alanlar açısından içerik analizi ile incelenmiştir. Analiz sonuçları, ses sembolizmi olgusunun mevcut pazarlama literatüründe hızla gelişme göstermesine rağmen ses sembolizmi üzerine yapılan çalışmaların hala geliştirilebileceğini göstermektedir. Bu çalışmanın, ilgili mevcut bilgi biriki-mine bütünlükçü bir yaklaşım sunarak ve mevcut literatürdeki eksiklikleri göstererek gelecek çalışmalara katkı sağlaması beklenmektedir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA YARAN ÖGEL İ, Bayraktaroğlu A (2020). SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. , 1 - 18. 10.18092/ulikidince.573615
Chicago YARAN ÖGEL İlkin,Bayraktaroğlu Ayşe Gül SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. (2020): 1 - 18. 10.18092/ulikidince.573615
MLA YARAN ÖGEL İlkin,Bayraktaroğlu Ayşe Gül SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. , 2020, ss.1 - 18. 10.18092/ulikidince.573615
AMA YARAN ÖGEL İ,Bayraktaroğlu A SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. . 2020; 1 - 18. 10.18092/ulikidince.573615
Vancouver YARAN ÖGEL İ,Bayraktaroğlu A SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. . 2020; 1 - 18. 10.18092/ulikidince.573615
IEEE YARAN ÖGEL İ,Bayraktaroğlu A "SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM." , ss.1 - 18, 2020. 10.18092/ulikidince.573615
ISNAD YARAN ÖGEL, İlkin - Bayraktaroğlu, Ayşe Gül. "SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM". (2020), 1-18. https://doi.org/10.18092/ulikidince.573615
APA YARAN ÖGEL İ, Bayraktaroğlu A (2020). SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0(26), 1 - 18. 10.18092/ulikidince.573615
Chicago YARAN ÖGEL İlkin,Bayraktaroğlu Ayşe Gül SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. Uluslararası İktisadi ve İdari İncelemeler Dergisi 0, no.26 (2020): 1 - 18. 10.18092/ulikidince.573615
MLA YARAN ÖGEL İlkin,Bayraktaroğlu Ayşe Gül SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.0, no.26, 2020, ss.1 - 18. 10.18092/ulikidince.573615
AMA YARAN ÖGEL İ,Bayraktaroğlu A SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(26): 1 - 18. 10.18092/ulikidince.573615
Vancouver YARAN ÖGEL İ,Bayraktaroğlu A SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(26): 1 - 18. 10.18092/ulikidince.573615
IEEE YARAN ÖGEL İ,Bayraktaroğlu A "SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM." Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0, ss.1 - 18, 2020. 10.18092/ulikidince.573615
ISNAD YARAN ÖGEL, İlkin - Bayraktaroğlu, Ayşe Gül. "SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM". Uluslararası İktisadi ve İdari İncelemeler Dergisi 26 (2020), 1-18. https://doi.org/10.18092/ulikidince.573615