AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS

Tulin URAL, (Hatay Mustafa Kemal Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Hatay, Türkiye)
BETÜL BALIKÇIOĞLU, (Hatay Mustafa Kemal Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Hatay, Türkiye)
Oğuz OYPAN (Hatay Mustafa Kemal Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Hatay, Türkiye)
Uluslararası İktisadi ve İdari İncelemeler Dergisi
0 0
Yıl: 2020 Cilt: 0 Sayı: 26 Sayfa Aralığı: 115 - 134 Metin Dili: İngilizce DOI: 10.18092/ulikidince.567924 İndeks Tarihi: 04-11-2020

AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS

Öz:
Recently, cultural transformation has resulted in changing the consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain the effects of global consumer culture, individualism, collectivism and materialism as antecedents, on consumption values of consumer. A partial least square structural equation modeling (PLS-SEM) and multi-group analysis were applied to test the hypotheses suggested in the structural model. The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values besides the relationship between collectivism and consumption values. Materialism full mediates the relationship between individualism and consumption values. The results reveal that there aren’t differences the direction and power of the structural model paths between middle-class group and other-class group except for indirect effects.
Anahtar Kelime:

TÜKETİM DEĞERLERİNİN ÖNCÜLLERİ ÜZERİNE GÖRGÜL BİR ÇALIŞMA: SOSYAL SINIFIN DÜZENLEYİCİ ETKİSİ

Öz:
Son yıllardaki kültürel dönüşüm, tüketim değerlerinin değişmesine neden olmaktadır. Tüketim değerlerinin öncüllerine ilişkin derinlemesine açıklamaların eksikliği, bu çalışmanın itici gücü olmuştur. Çalışma, öncüller olarak küresel tüketici kültürü, bireycilik, toplulukçuluk ve materyalizm eğiliminin tüketim değerleri üzerindeki etkilerini açıklamayı hedeflemektedir. Yapısal modelde önerilen hipotezlerin test edilmesi için kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ve çoklu grup analizi uygulanmıştır. Sonuçlar, materyalizmin küresel tüketici kültürü ile tüketim değerleri arasında ve toplulukçu kültür ile tüketim değerleri arasında kısmen aracılık ettiğini göstermektedir. Materyalisttik eğilim bireyci kültür ile tüketim değerleri arasında tam aracılık etmektedir. Sonuçlar, orta sınıf ile diğer sınıflar arasında modelin dolaylı etkileri hariç dolaysız etkilerinin gücü ve yönü açısından bir farklılık olmadığını ortaya koymaktadır.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Ackerman, D., and Tellis, G. (2001). Can culture affect prices? A cross-cultural study of shopping and retail prices. Journal of Retailing, 77(1), 57-82.
  • Alden, D. L., Steenkamp, J. B. E., and Batra, R. (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23(3), 227-239.
  • Allen, M. W. (2001). A practical method uncovering the direct and indirect relationships between human values and consumer purchases. Journal of Consumer Marketing, 18(2), 102-120.
  • Arnould, E. J., and Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868–882.
  • Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12(3), 265–280.
  • Belk, R. W. and Ger, G., and Askegaard, S. (2003). The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research, 30 (3), 326-351.
  • Burroughs, J. E., and Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29(3), 348-370.
  • Cavusgil, S. T., Ghauri, P. N., and Agarwal, M. R. (2002). Doing Business in Emerging Markets: Entry and Negotiation Strategies (1st ed.). SAGE Publications.
  • Cavusgil, S. T., and Kardes, I. (2016). Consumption pattern by middle class in emerging markets. Available from: http://ibknowledge.com/home/compatible-research.
  • Cavusgil, S.T., and Buckley, P. T. (2016). Interdisciplinary perspectives on the middle class phenomenon in emerging markets. International Business Review, 3(25), 621–623.
  • Cavusgil, T. (2013). Middle class phenomenon in emerging markets: Multi-disciplinary & multi country perspectives. First Middle Class Phenomenon in Emerging Markets Conference, Georgia State University, Atlanta.
  • Cavusgil, T., and Guercini, S. (2014). Trends in middle class as a driver for strategic marketing. Mercati e Competitiva, (3), 7–10.
  • Cleveland, M., Laroche, M. and Papadopoulos, N. (2009). Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes. Journal of International Marketing, 17 (1), 116-146.
  • Cleveland, M., and Laroche, J. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research, 60(3), 249–259.
  • Cowley, E. (2002). East-west consumer confidence and accuracy in memory for product information. Journal of Business Research, 55(11), 915-921.
  • Dittmar, H. and Pepper, L. (1992). Materialistic values, relative wealth and person perception: social psychological belief systems of adolescents from different socioeconomic backgrounds. Available from: http://www.acrwebsite.org/search/view-conference-proceedings.Aspx? Id=12191.
  • Dittmar, H. (1991). Meanings of material possessions as reflections of identity: Gender and social-material position in society. Journal of Social Behavior & Personality, 6(6), 165-186.
  • Doran, K.B. (2002). Lessons learned in cross-cultural research of Chinese and North American consumers. Journal of business research, 55, 823-829.
  • Easterlin, R. A. (1980). British and Fortune: The Impact of Numbers on Personal Welfare (2nd ed.). New York, NY: Basic Books.
  • Easterly, W. (2001). The middle class consensus and economic development. Journal of Economic Growth, 6(4), 317–355.
  • Evrard, Y., and Boff, L. H. (1998). Materialism and attitudes towards marketing. Advances in Consumer Research, 25(1), 196-202.
  • Fornell, C., and Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
  • Fournier, S., and Richins, M. L. (1991). Some theoretical and popular notions concerning materialism. Journal of Social Behavior and Personality, 6(6), 403-414.
  • Gary D. G., Munch, J. M., & Peterson, M. (2002). Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures. Journal of Business Research, 55 (11), 933-942.
  • Goldsmith, R. E., and Clark, R. A. (2012). Materialism, status consumption, and consumer independence. The Journal of Social Psychology, 152(1), 43-60.
  • Guarin, A., and Knorringa, P. (2014). New middle-class consumers in rising powers: Responsible consumption and private standards. Oxford development studies, 42(2), 151-171.
  • Gupta, N. (2011). Globalization does lead to change in consumer behavior. Asia Pacific Journal of Marketing Logistic, 23, 251–269.
  • Gurhan-Canli, Z., and Maheswaran, D. (2000). Cultural variations in country of origin effects. Journal of Marketing Research, 37(3), 309-317.
  • Hair Jr, J. F., Sarstedt, M. Ringle, C.M, and Gudergan, S.P. (2018). Advance issues in partial least squares structural equation modeling (PLS-SEM). Sage Publications, 136.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., and Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks, United States Sage Publications.
  • Hair, J. F., Sarstedt, M., Pieper, T. M., and Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long range planning, 45(5-6), 320-340.
  • Hofstede, G. (1980). Culture and organizations. International Studies of Management & Organization, 10(4), 15-41.
  • Hoststede, G. (1991). Culture and organizations: Software of the mind (1st ed.). London: McGraw-Hill.
  • Holt, D. B. (1995). How consumers consume: A typology of consumption practices. Journal of consumer research, 22(1), 1-16.
  • Javalgi, R. R. G., and Grossman, D. A. (2016). Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India. International Business Review, 25(3), 657-667.
  • Karabati, S., and Cemalcilar, Z. (2010). Values, materialism, and well-being: A study with Turkish university students. Journal of Economic Psychology, 31(4), 624-633.
  • Kardes, I. (2016). Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis. International Business Review, 25(3), 703–710.
  • Kasser, T., and Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(2), 410-422.
  • Keng, K., Jung, K., Jiuan, T.S., & Wirtz, J. (2000). The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis. Social Indicators Research, 49(3), 317-333.
  • Kharas, H. (2010). The Emerging middle class in developing countries. OECD Development Centre Working Paper. Available from: https://www.oecd.org/dev/44 457738.pdf
  • Kharas, H., and Gertz, G. (2010). The new global middle class: a cross-over from west to east. In: China’s emerging middle class: beyond economic transformation. Available from: https://www.brookings.edu/wp-content/uploads/2016/06/03_china_middle_class_khar as.pdf
  • Kim, J. O., Forsythe, S., Gu, Q. L., and Moon, S. J. (2002). Cross-cultural consumer values, needs and purchase behavior. Journal of Consumer Research, 19(6), 481-502.
  • Leo, C., Bennett, R., and Härtel, C. E. J. (2005). Cross‐cultural differences in consumer decisionmaking styles. Cross Cultural Management: An International Journal, 12(3), 32-62.
  • Murphy K. M., Shleifer, A., and Vishny, R. (1989). Income distribution, market size, and industrialization. The Quarterly Journal of Economics, 104(3), 537-64.
  • Richins, M.L. (1995), Social comparison, advertising, and consumer discontent, American Behavioral Scientist, 38(4), 593-607.
  • Richins, M.L., and Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 303-316.
  • Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of consumer Research, 31(1), 209-219.
  • Rokka, J., and Moisander, J. (2009). Environmental dialogue in online communities: Negotiating ecological citizenship among global travelers. International Journal of Consumer Studies, 33(2), 199-205.
  • Schor, J. (1999). The new politics of consumption. Available from: http://bostonreview.net/archiv es/BR24.3/schor.html
  • Schwartz, S. H., and Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of personality and social psychology, 53(3), 550.
  • Schwartz, S. H., and Bilsky, W. (1990). Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications. Journal of Personality and Social Psychology, 58(5), 878-891.
  • Sheth, J. N., Newman, B. I., and Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
  • Sin, L. Y. M., and Yau, O. H. M. (2001). Female role orientation and consumption values: Some evidence from mainland China, Journal of International Consumer Marketing, 13(2), 49-75.
  • Strizhakova, Y., and Coulter, R. A. (2013). The ‘green’ side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. International Journal of Research in Marketing, 30(1), 69–82.
  • Ward, K., and Neumann, F. (2012). Consumer in 2050 the Rise of the EM Middle Class, HSBC Global Research. Available from: https://www.hsbc.com.vn/1/PA_ES_Content_Mgmt/content/ vietnam/abouthsbc/newsroom/attached_files/HSBC_report_Consumer_in_2050_EN.pdf
  • Wong, N. Y. (1997). Suppose you own the world and no one knows? Conspicuous consumption, materialism, and self. Advances in Consumer Research, 24(1), 107–203.
  • Yakobovitch, N. and Grinstein, A. (2016). Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context. Journal of Public Policy Marketing, 35, 91–107.
  • Zorlu, A. (2003). Batılı bir yaşam tarzı olarak tüketim: Türkiye’de tüketim ürünlerinin ve kültürünün tarihi gelişimi. Hacettepe Üniversitesi Sosyolojik Araştırmalar Dergisi. Available from: http://www.sdergi.hacettepe.edu.tr/makaleler/zorlu_makale.pdf
APA URAL T, BALIKCIOGLU B, OYPAN O (2020). AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. , 115 - 134. 10.18092/ulikidince.567924
Chicago URAL TULIN,BALIKCIOGLU Betul,OYPAN Oguz AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. (2020): 115 - 134. 10.18092/ulikidince.567924
MLA URAL TULIN,BALIKCIOGLU Betul,OYPAN Oguz AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. , 2020, ss.115 - 134. 10.18092/ulikidince.567924
AMA URAL T,BALIKCIOGLU B,OYPAN O AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. . 2020; 115 - 134. 10.18092/ulikidince.567924
Vancouver URAL T,BALIKCIOGLU B,OYPAN O AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. . 2020; 115 - 134. 10.18092/ulikidince.567924
IEEE URAL T,BALIKCIOGLU B,OYPAN O "AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS." , ss.115 - 134, 2020. 10.18092/ulikidince.567924
ISNAD URAL, TULIN vd. "AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS". (2020), 115-134. https://doi.org/10.18092/ulikidince.567924
APA URAL T, BALIKCIOGLU B, OYPAN O (2020). AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0(26), 115 - 134. 10.18092/ulikidince.567924
Chicago URAL TULIN,BALIKCIOGLU Betul,OYPAN Oguz AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi 0, no.26 (2020): 115 - 134. 10.18092/ulikidince.567924
MLA URAL TULIN,BALIKCIOGLU Betul,OYPAN Oguz AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.0, no.26, 2020, ss.115 - 134. 10.18092/ulikidince.567924
AMA URAL T,BALIKCIOGLU B,OYPAN O AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(26): 115 - 134. 10.18092/ulikidince.567924
Vancouver URAL T,BALIKCIOGLU B,OYPAN O AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(26): 115 - 134. 10.18092/ulikidince.567924
IEEE URAL T,BALIKCIOGLU B,OYPAN O "AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS." Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0, ss.115 - 134, 2020. 10.18092/ulikidince.567924
ISNAD URAL, TULIN vd. "AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS". Uluslararası İktisadi ve İdari İncelemeler Dergisi 26 (2020), 115-134. https://doi.org/10.18092/ulikidince.567924
Sayfa Oluşturulma Tarihi
17-04-2024 16:48

İLETİŞİM

TÜBİTAK ULAKBİM TR Dizin

Yüzüncüyıl, İşçi Blokları Mahallesi

Muhsin Yazıcıoğlu Caddesi No:51/C

06530 Çankaya / ANKARA +90 (312) 298 92 00

trdizin@tubitak.gov.tr

TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi © Tüm Hakları Saklıdır. Gizlilik Politikası Kullanım Şartları