Goat meat is a great source of protein that is easily found. Although known to raise cholesterollevels and blood pressure, but goat meat also have health benefits when consumed in appropriateportions. According to data of the Turkish Statistical Institute, there are still 10.63 million goatsin Turkey. Hair goats constitute approximately 98 % of goat population. 37.525 tons of red meatproduced from 2.07 million slaughtering goat meat in 2017. This represents only 3.3 % of thetotal Turkish red meat production, which is at 1.13 million tons. The main purpose of this studyis to analyses recent developments in goat meat production in Turkey and evaluation of itssustainability. Further, current consumer trends for goat meat have been discussed and alternativemarketing channels and strategies for goat meat have been evaluated in this study. Statisticaldata have been obtained from FAOSTAT and Turkish Statistical Institute. Data obtained have beenshown in the tables issued by the use of percentage and index calculations. Socio-demographicvariables like education or the presence of children and geographic variables are important indetermining demand for goat meat. If problems of goat breeders are solve by short- and long-termprecautions in Turkey, goat farming will make important contributions at regional and nationallevel. Firstly, goat farming in Turkey should be supported directly and indirectly in accordance withEU standards.