Turkey is the world’s largest hazelnut producer and exporter, yet hazelnut farmers have been growing hazelnuts in increasingly difficult conditions even for the years when production levels and hazelnut prices are high. In this paper, we take up the contradictions in hazelnut cultivation in Turkey and seek to show that, despite the commonsense opinion that the problem stems from small-scale cultivation, the more important problem is the unequal power relations that exist in the hazelnut market. We make the following arguments in the paper based on some of the findings from the field study we carried out in the Western and Eastern Black Sea regions in 2017. Issues exist regarding productivity and profitability in hazelnut cultivation characterized by small holdings. Hazelnut farmers are often unable to meet the expenditures and investments required for raising productivity. These problems arise more from the farmers’ demographic profiles and debt levels and the unequal power relations in the hazelnut market with respect to small-scale production. Therefore, resolving the problems in hazelnut cultivation might require making changes that favor small farmers’ power relations in the hazelnut market rather than enlarging holdings.