Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi

GÜRGAN, Timur; ERGÜN, Ali Mehmet; KALEM, Ziya; KALEM, Müberra Namlı; BAKIRARAR, Batuhan; Gök Demir, Zuhal; Demir, Mehmet Özer

Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi

Müberra Namlı KALEM, (Liv Hospital,Kadın Hastalıkları ve Doğum Kliniği,Ankara,Türkiye)

Mehmet Özer DEMİR, (Alanya Alaaddin Keykubat Üniversitesi, Antalya, Türkiye)

Ali Mehmet ERGÜN, (Liv Hospital,Kadın Hastalıkları ve Doğum Kliniği,Ankara,Türkiye)

Zuhal GÖK DEMİR, (Akdeniz Üniversitesi, Antalya, Türkiye)

Ziya KALEM, (Gürgan Kliniği,IVF ve Kadın Sağlığı Merkezi, Ankara, Türkiye)

Timur GÜRGAN, (Gürgan Kliniği,IVF ve Kadın Sağlığı Merkezi, Ankara, Türkiye)

Batuhan BAKIRARAR (Ankara Üniversitesi,Tıp Fakültesi,Biyoistatistik Anabilim Dalı, Ankara, Türkiye)

Journal of Yasar University

9 2

Yıl: 2020 Cilt: 19 Sayı: 1 Sayfa Aralığı: 270 - 287 Metin Dili: Türkçe İndeks Tarihi: 14-12-2020

Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi

Öz:

Oyunlaştırma eğitim, işletme yönetimi, pazarlama, halkla ilişkiler, sağlık, sürdürülebilirlik, bilgisayar bilimleri ve turizm alanlarında son dönemdeortaya çıkan bir araştırma konusudur. Oyunlaştırma uygulamaları marka yönetimi bağlamında, özellikle marka sadakati bağlamında araştırmalarakonu olmuştur. Ancak, yazında oyunlaştırma ve marka sadakati arasındaki ilişki eksiktir. Bu çalışmada, oyunlaştırma özellikleri ve marka bağlılığınayatkınlık incelenerek ilişki aydınlatılmaya çalışılmıştır. Araştırma modelinde bu ilişkiyi test etmek için 376 üniversite öğrencisinin tutumsal algılarıyapısal eşitlik modellemesi kullanılarak araştırılmıştır. Sonuçlar, tüm oyunlaştırma özelliklerinin marka sadakati üzerinde etkisi olmadığını, yalnızcabir tanesinin etkili olduğunu göstermektedir. Marka yöneticileri, istatistiksel olarak anlamlı olmayan oyunlaştırma özellikleri ve marka sadakatiilişkisinden ve aynı zamanda anlamlı bulunan ilişkilerden faydalanabilir. Bu çalışmanın bulguları, oyunlaştırma ve marka sadakati arasındaki kayıpbağlantıyı araştıran gelecekteki çalışmalara yol göstermektedir.

Anahtar Kelime:

The effect of progesterone use in the first trimester on fetal nuchal translucency

Öz:

Objective: To evaluate the possible association between progesterone use in the first trimester of pregnancy and fetal nuchal translucency (NT).Material and Methods: This is an observational case-control study, which was conducted with patients who underwent nuchal scans between March 2015 and February 2016 and consequently delivered live and healthy babies. The study group was composed of assisted reproductive technology pregnancies and used intravaginal progesterone 180 mg/day until gestational week 12. The control group comprised pregnant women who became pregnant spontaneously without using any progesterone preparation in the first trimester.Results: One hundred sixty-four (57.5%) of 285 patients were in the control group and 121 (42.5%) were in the progesterone group. Age, bodyweight, gravidity, and parity number of previous births and abortus, gestational week, crown-rump lengths, free β-human chorionic gonadotropin, pregnancy-associated plasma protein A, and NT values of the progesterone and control groups were recorded and we investigated whether there was a statistically significant difference between the two groups in terms of these parameters; maternal weight was found to be higher in the progesterone group than in the control group and the difference between the groups was statistically significant (p=0.019 and p=0.025). Whether the difference in NT was caused by the effect of maternal weight was investigated using the covariance analysis test and maternal weight was not found to be statistically significant in the model (p=0.284).Conclusion: Fetal NT was increased in the progesterone group compared with the untreated group in healthy pregnancies. (J Turk Ger Gynecol Assoc 2018; 19: 29-33)

Anahtar Kelime:

Gamification Characteristics' Effects On Brand Loyalty

Öz:

Gamification is a research subject emerging in the areas of education, business management, marketing, public relations, health, sustainability, computer science, and tourism. Gamification practices are researched within brand management context, especially in brand loyalty context. However, literature is missing the link between gamification and brand loyalty. In this study, gamification characteristics and proneness to brand loyalty are researched to enlighten the relationship. To test this relationship in the research model, attitudinal perceptions of a sample of 376 university students are researched using structural equation modeling. Results suggest that not all gamification characteristics effects brand loyalty, but only one. Brand managers can benefit from the statistically significant gamification characteristics and brand loyalty relationship, as well as not significant relationships. The findings of this study can permit future studies researching the link between gamification and brand loyalty.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Demir M, KALEM M, Gök Demir Z, ERGÜN A, KALEM Z, GÜRGAN T, BAKIRARAR B (2020). Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. , 270 - 287.
Chicago	Demir Mehmet Özer,KALEM Müberra Namlı,Gök Demir Zuhal,ERGÜN Ali Mehmet,KALEM Ziya,GÜRGAN Timur,BAKIRARAR Batuhan Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. (2020): 270 - 287.
MLA	Demir Mehmet Özer,KALEM Müberra Namlı,Gök Demir Zuhal,ERGÜN Ali Mehmet,KALEM Ziya,GÜRGAN Timur,BAKIRARAR Batuhan Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. , 2020, ss.270 - 287.
AMA	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. . 2020; 270 - 287.
Vancouver	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. . 2020; 270 - 287.
IEEE	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B "Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi." , ss.270 - 287, 2020.
ISNAD	Demir, Mehmet Özer vd. "Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi". (2020), 270-287.

APA	Demir M, KALEM M, Gök Demir Z, ERGÜN A, KALEM Z, GÜRGAN T, BAKIRARAR B (2020). Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. Journal of Yasar University, 19(1), 270 - 287.
Chicago	Demir Mehmet Özer,KALEM Müberra Namlı,Gök Demir Zuhal,ERGÜN Ali Mehmet,KALEM Ziya,GÜRGAN Timur,BAKIRARAR Batuhan Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. Journal of Yasar University 19, no.1 (2020): 270 - 287.
MLA	Demir Mehmet Özer,KALEM Müberra Namlı,Gök Demir Zuhal,ERGÜN Ali Mehmet,KALEM Ziya,GÜRGAN Timur,BAKIRARAR Batuhan Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. Journal of Yasar University, vol.19, no.1, 2020, ss.270 - 287.
AMA	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. Journal of Yasar University. 2020; 19(1): 270 - 287.
Vancouver	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi. Journal of Yasar University. 2020; 19(1): 270 - 287.
IEEE	Demir M,KALEM M,Gök Demir Z,ERGÜN A,KALEM Z,GÜRGAN T,BAKIRARAR B "Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi." Journal of Yasar University, 19, ss.270 - 287, 2020.
ISNAD	Demir, Mehmet Özer vd. "Oyunlaştırma Özelliklerinin Marka Sadakati Üzerine Etkisi". Journal of Yasar University 19/1 (2020), 270-287.