Yıl: 2019 Cilt: 19 Sayı: 4 Sayfa Aralığı: 411 - 424 Metin Dili: İngilizce DOI: 10.21121/eab.476419 İndeks Tarihi: 26-12-2020

A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania

Öz:
Consumer arrogance (CA) is a new notion inconsumer behavior, which is still unclear if CA has thesame meaning in cross-cultures. The purpose of thisstudy is to test the cross-cultural validation of the CAscale in Turkey and Romania, which are consideredas collectivist cultures and developing countries.An empirical study was conducted on 145 Turkishand 147 Romanian university students. The crosscultural validation tested via configural, metric, andcovariance methods. A confirmatory factor analysiswas used to test the validity of the measurementtheory. The current research demonstrates theCA scale has an adequate fit to the data in eachsample and across-cultural invariance between twocountries. Also, the results indicate that the CA scalecan be established as a second order construct andit is predicted by materialism.
Anahtar Kelime:

Tüketici Kibiri Ölçeğinin Türkiye ve Romanya’da Çapraz Kültürel Geçerliliği

Öz:
Tüketici kibiri, tüketici davranışı alan yazınında yeni bir kavramdır. Bununla birlikte, tüketici kibirinin çapraz kültürlerde aynı anlama sahip olup olmadığı hala belirsizdir. Bu yazının amacı tüketici kibiri ölçeğinin, toplulukçu kültüre sahip olan ve gelişmekte olan ülkeler olarak kabul edilen Türkiye ve Romanya’da kültürler arası güvenilirliğini ve geçerliliğini test etmektir. Bunun için, 145 Türk ve 147 Romen üniversite öğrencisi üzerinde görgül bir çalışma yürütülmüştür. Ölçeğin kültürler arası geçerliliği, yapısal değişmezlik, metrik ve kovaryans yöntemleriyle test edilmiştir. Ölçüm teorisinin geçerliliğini test etmek için doğrulayıcı faktör analizi kullanılmıştır. Araştırma sonuçları, CA ölçeğinin her bir örneklemdeki verilerle istatistiksel olarak kabul edilebilir uyumu ve iki ülke arasındaki kültürel değişmezliği gösterdiğini ortaya çıkarmıştır. Ayrıca bulgular, CA ölçeğinin ikinci dereceden bir yapı olarak kurulabildiğini ve materyalizm tarafından tahmin edildiğini göstermektedir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
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APA BALIKCIOGLU B, Arslan M (2019). A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. , 411 - 424. 10.21121/eab.476419
Chicago BALIKCIOGLU Betul,Arslan Müzeyyen A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. (2019): 411 - 424. 10.21121/eab.476419
MLA BALIKCIOGLU Betul,Arslan Müzeyyen A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. , 2019, ss.411 - 424. 10.21121/eab.476419
AMA BALIKCIOGLU B,Arslan M A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. . 2019; 411 - 424. 10.21121/eab.476419
Vancouver BALIKCIOGLU B,Arslan M A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. . 2019; 411 - 424. 10.21121/eab.476419
IEEE BALIKCIOGLU B,Arslan M "A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania." , ss.411 - 424, 2019. 10.21121/eab.476419
ISNAD BALIKCIOGLU, Betul - Arslan, Müzeyyen. "A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania". (2019), 411-424. https://doi.org/10.21121/eab.476419
APA BALIKCIOGLU B, Arslan M (2019). A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Akademik Bakış, 19(4), 411 - 424. 10.21121/eab.476419
Chicago BALIKCIOGLU Betul,Arslan Müzeyyen A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Akademik Bakış 19, no.4 (2019): 411 - 424. 10.21121/eab.476419
MLA BALIKCIOGLU Betul,Arslan Müzeyyen A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Akademik Bakış, vol.19, no.4, 2019, ss.411 - 424. 10.21121/eab.476419
AMA BALIKCIOGLU B,Arslan M A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Akademik Bakış. 2019; 19(4): 411 - 424. 10.21121/eab.476419
Vancouver BALIKCIOGLU B,Arslan M A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Akademik Bakış. 2019; 19(4): 411 - 424. 10.21121/eab.476419
IEEE BALIKCIOGLU B,Arslan M "A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania." Ege Akademik Bakış, 19, ss.411 - 424, 2019. 10.21121/eab.476419
ISNAD BALIKCIOGLU, Betul - Arslan, Müzeyyen. "A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania". Ege Akademik Bakış 19/4 (2019), 411-424. https://doi.org/10.21121/eab.476419