BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS

Demir, Mehmet Özer

BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS

Mehmet Özer DEMİR (Alanya Alaaddin Keykubat Üniversitesi, Mühendislik Fakültesi, İşletme Mühendisliği Bölümü, Antalya, Türkiye)

Pazarlama ve Pazarlama Araştırmaları Dergisi

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Yıl: 2020 Cilt: 13 Sayı: 1 Sayfa Aralığı: 145 - 164 Metin Dili: İngilizce İndeks Tarihi: 29-12-2020

BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS

Öz:

The aim of the study is to investigate the evolution of children’s attitudes toward TVcommercials. The study is exploratory in nature, it is hypothesized that children’s attitudestoward TV commercials are positive up to some age and changes over time. The studytargets children between 5-10 years old in order to determine the structural changing agein which the children’s attitude toward TV commercials change. Change point analysis andChow test are conducted in the research. The findings suggest that there is a change pointage at ages 7 and 8 where children’s attidude towards TV commercials change. Graphicalpresentations suggest that childhood attitudes toward TV commercials are positive at first,then suddenly decreases and begins to increase again, however never be the same again.

Anahtar Kelime:

ÇOUKLARIN TV REKLAMLARINA KARŞI TUTUMLARINDAKİ KIRILMA YAŞI

Öz:

Bu çalışmanın amacı, çocukların TV reklamlarına karşı tutumlarının gelişimini incelemektir. Çalışma, doğası bakımından keşfedicidir, çocukların TV reklamlarına karşı tutumlarının belirli bir yaşa kadar olumlu olduğu ve zaman içinde değiştiği varsayılmıştır. Çalışmada, çocukların TV reklamlarına yönelik tutumlarının değiştiği yaşı belirlemek amacıyla 5-10 yaş arasındaki çocukların tutumları incelenmiştir. Araştırmada Değişim noktası analizi ve Chow testi uygulanmıştır. Bulgular, çocukların 7 ve 8 yaşlarında TV reklamlarına karşı tutumlarında bir değişim noktası noktası olduğunu göstermektedir. Grafik sunumlar, televizyon reklamlarına karşı çocukların tutumlarının ilk başta olumlu olduğunu, sonra aniden azaldığını ve tekrar artmaya başladığını, ancak bir daha asla aynı seviyede olmadığını göstermektedir.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Demir M (2020). BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. , 145 - 164.
Chicago	Demir Mehmet Özer BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. (2020): 145 - 164.
MLA	Demir Mehmet Özer BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. , 2020, ss.145 - 164.
AMA	Demir M BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. . 2020; 145 - 164.
Vancouver	Demir M BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. . 2020; 145 - 164.
IEEE	Demir M "BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS." , ss.145 - 164, 2020.
ISNAD	Demir, Mehmet Özer. "BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS". (2020), 145-164.

APA	Demir M (2020). BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. Pazarlama ve Pazarlama Araştırmaları Dergisi, 13(1), 145 - 164.
Chicago	Demir Mehmet Özer BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. Pazarlama ve Pazarlama Araştırmaları Dergisi 13, no.1 (2020): 145 - 164.
MLA	Demir Mehmet Özer BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.13, no.1, 2020, ss.145 - 164.
AMA	Demir M BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. Pazarlama ve Pazarlama Araştırmaları Dergisi. 2020; 13(1): 145 - 164.
Vancouver	Demir M BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS. Pazarlama ve Pazarlama Araştırmaları Dergisi. 2020; 13(1): 145 - 164.
IEEE	Demir M "BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS." Pazarlama ve Pazarlama Araştırmaları Dergisi, 13, ss.145 - 164, 2020.
ISNAD	Demir, Mehmet Özer. "BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS". Pazarlama ve Pazarlama Araştırmaları Dergisi 13/1 (2020), 145-164.