Nowadays, many food companies are creating some kind of health halo effect with the FOP (fronton package) information on their product packaging. The halo effect/mistake, known as the firsteffect in social psychology, is the instant impression you get when you first see an object or person,and it is the basis of how we evaluate and assess that person or object. For example, in addition toingredients information that appears on the FOP such as low-fat, no-salt, low-calorie, gluten-free,high-protein, high-fiber, GMO-free information is also provided about the production process usedto produce the product, such as organic, natural, unadulterated, “super food”, “fair trade”.Unfortunately, consumer preferences are being manipulated through health halo effect. With theexception of foods that are sold for special diseases such as celiac, or phenylketonuria diseases, orfor lactose-free, salt-free, etc products "plain packaging" would be recommended to disable mentalshort cuts that create health halo effect.