A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING

Zeydan, Mithat; ÖCAL, ABDURRAHMAN

A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING

Mithat ZEYDAN, (Bolu Abant Baysal Üniversitesi, Teknoloji Fakültesi, Bolu, Türkiye)

Abdurrahman ÖCAL (Garanti Giyim Kompozit Tek. A.Ş., Yozgat, Türkiye)

Endüstri Mühendisliği

2 1

Yıl: 2021 Cilt: 32 Sayı: 1 Sayfa Aralığı: 69 - 89 Metin Dili: İngilizce İndeks Tarihi: 04-06-2021

A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING

Öz:

Today, product design has been much more complicated when compared with thepast. Shorter product life cycle increased product development cost. In order to staycompetitive in the market, a well-designed product should be able to not only meetfunctionality requirements, but also satisfy consumers’ psychological needs (orfeelings). In this study, a rough set based kansei engineering decision support systemwas developed using Fuzzy AHP (Analytical Hierarchical Process) and PLS (PartialLeast Square) approximations. Decision rules for 16 design samples were generatedby orthogonal design. Twelve selected samples were tested whether the decision ofcustomers were true or not related with the sample products in terms of taste ofcustomers. It has been observed that more effective design decisions are achievedwhen the decision rules obtained by the rough set theory are weighted. We find thatqualitative evaluations for product design in kansei engineering are more consistentwith the results of consumers rather than quantitative evaluations.

Anahtar Kelime:

KANSEİ MÜHENDİSLİĞİ İLE KANEPE TASARIMINA KURAL BAZLI BİR YAKLAŞIM

Öz:

Ürün tasarımının geçmişe göre çok daha karmaşık hale geldiği günümüzde, daha kısa ürün yaşam döngüsü, ürün geliştirme maliyetlerini artırmıştır. Pazarda rekabetçi kalabilmek için, iyi tasarlanmış bir ürün yalnızca işlevsellik gereksinimlerini değil, aynı zamanda tüketicilerin psikolojik ihtiyaçlarını (veya duygularını) karşılayabilmelidir. Bu çalışmada, Fuzzy AHP (Analitik Hiyerarşik Süreç) ve PLS (Kısmi En Küçük Kare) yaklaşımları kullanılarak kaba küme tabanlı bir kansei mühendislik karar destek sistemi geliştirilmiştir. Ortogonal tasarım ile 16 tasarım numunesi için karar kuralları oluşturulmuştur. Seçilen 12 örnek ürün ile müşterilerin beğenisi ve belirlenen karar sonuçlarının uyumlu olup olmadığı test edilmiştir. Kaba küme teorisi ile elde edilen karar kurallarının ağırlıklandırılması durumunda daha etkili tasarım kararlarına ulaşıldığı gözlenmiştir. Kansei mühendisliğinde ürün tasarımı için nicel değerlendirmelerden ziyade, nitel değerlendirmelerin tüketicilerin sonuçlarıyla daha tutarlı olduğu bulunmuştur.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Zeydan M, ÖCAL A (2021). A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. , 69 - 89.
Chicago	Zeydan Mithat,ÖCAL ABDURRAHMAN A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. (2021): 69 - 89.
MLA	Zeydan Mithat,ÖCAL ABDURRAHMAN A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. , 2021, ss.69 - 89.
AMA	Zeydan M,ÖCAL A A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. . 2021; 69 - 89.
Vancouver	Zeydan M,ÖCAL A A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. . 2021; 69 - 89.
IEEE	Zeydan M,ÖCAL A "A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING." , ss.69 - 89, 2021.
ISNAD	Zeydan, Mithat - ÖCAL, ABDURRAHMAN. "A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING". (2021), 69-89.

APA	Zeydan M, ÖCAL A (2021). A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. Endüstri Mühendisliği, 32(1), 69 - 89.
Chicago	Zeydan Mithat,ÖCAL ABDURRAHMAN A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. Endüstri Mühendisliği 32, no.1 (2021): 69 - 89.
MLA	Zeydan Mithat,ÖCAL ABDURRAHMAN A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. Endüstri Mühendisliği, vol.32, no.1, 2021, ss.69 - 89.
AMA	Zeydan M,ÖCAL A A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. Endüstri Mühendisliği. 2021; 32(1): 69 - 89.
Vancouver	Zeydan M,ÖCAL A A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING. Endüstri Mühendisliği. 2021; 32(1): 69 - 89.
IEEE	Zeydan M,ÖCAL A "A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING." Endüstri Mühendisliği, 32, ss.69 - 89, 2021.
ISNAD	Zeydan, Mithat - ÖCAL, ABDURRAHMAN. "A RULE-BASED APPROACH TO SOFA DESIGN WITH KANSEI ENGINEERING". Endüstri Mühendisliği 32/1 (2021), 69-89.