Yıl: 2020 Cilt: 8 Sayı: 3 Sayfa Aralığı: 1712 - 1723 Metin Dili: İngilizce DOI: 10.21325/jotags.2020.630 İndeks Tarihi: 22-05-2021

The Investigation of Festival Loyalty of Local Public According to Demographic Variables

Öz:
The aim of this study is to examine the perception of local people about festival loyalty in termsof demographic variables. The sample of this study consists of indigenous people living in Şiledestination. Data were collected from 501 people face to face with the questionnaire using theeasy sampling method. Factor analysis, t-test and Anova analysis were applied to the dataobtained. According to the results of the study, no significant difference was found between thefestival loyalty of the local people and gender, marital status, life expectancy, education level andmonthly income levels in Şile. In contrast, there was a significant difference between festivalloyalty of local people and age groups and occupational groups. The festival loyalty of the localpeople was the highest among the 18-24 age group and the lowest among the 45 age group. It wasseen that the loyalty of the local people to the festival was mostly composed of the local people inthe tourism worker and farmer profession group. It can be argued that the research will contributeto Şile Municipality, Directorate of Culture and Social Affairs, event organizers and literature.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Allen, J.; O'Toole, W; Harris, R., & McDonnell, I. (2002). Festival and special event management, Third Edition, Sydney.
  • Atak O., Tatar, S., & Tunaseli, A. (2017). Kültürel miras oluşumunda festivallerin yeri ve önemi: Fethiye müzik köyü üzerine bir değerlendirme, Uluslararası Sosyal Araştırmalar Dergisi, C.10, S.52, ss. 1307-9581.
  • Bilgili, B., Önder, Y., & Yazarkan, H. (2012). Turistik ürün olarak festivallerin etkinlik ve verimliliği üzerine bir araştırma Erzurum-Oltu Kırdağ festivali örneği, Uluslararası Sosyal ve Ekonomik Bilimler Dergisi, C. 2, S.2, ss.117–124.
  • Birdir, S. S., Toksöz, D., & Bak, E. (2016). Karnavala katılım güdüleri: IV. Adana uluslararası portakal çiçeği karnavalı örneği. Çağ University Journal of Social Sciences, C.13, S. 1, ss. 21-39.
  • Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists, Tourism Management, C.1, S.31, ss.29-35.
  • Cudny, W., Korec, P., & Rouba, R., (2012). Residents’ perception of festivals-a case study of Lodz, Sociologia, C.44, S.6, ss. 704-728
  • Chen, S.C. (2011). Residents perceptions of the impact of major annual tourism events in Macao: Cluster Analysis, Journal of Convention & Event Tourism, C.12, S.2, ss.106-128.
  • Çelik, S., & Çetinkaya, M.Y. ( 2013). Festivals in event tourism: the case of international İzmir art festival, İnternational Journal of Contemporary Economics and Administrative Sciences,C.3, S.1, ss. 1-21.
  • Çelik, A. (2009). Destinasyon pazarlama unsuru olarak etkinlik turizmi ve etkileri - İstanbul örneği. Gazi Üniversitesi, Ankara.https://tez.yok.gov.tr/ ( Tez No.278224).
  • Doğrul, Ü., Atçeken, K., & Şahin, A. (2016). Festival kalitesinin ziyaretçilerin algıladıkları değer, tatmin ve sadakat üzerine etkisi: Mersin uluslararası narenciye festivali üzerine bir uygulama, Çağ University Journal of Social Sciences, C.12, S.1.,ss.72-84.
  • Delamere, T.A., Wankel, L.M., & Hinch, T.D. (2001). Development of a scale to measure resident attitudes toward the social impact of community festivals, Event Management,C.7, S.1,ss. 11-24.
  • Ekin, Y. (2011). Etkinlik turizmi kapsamında festivaller ve Antalya altın portakal film festivali’nin yerel halk üzerindeki sosyal etkileri konulu bir araştırma. Akdeniz Üniversitesi, Antalya.https://tez.yok.gov.tr/ ( Tez No. 280437).
  • George, D., & Mallery, M. (2010). SPSS for windows step by step: A simple guide and refrence, Boston: Pearson.
  • Getz, D. (2008). Event tourism: definition, evolution, and research, university of Calgary, Tourism Management, C. 29, S.24, ss. 403-428.
  • Getz, D., & Page, S.J. (2016). Progress and prospects for event tourism research, Tourism Management, S.52, ss. 593-631.
  • Gordillo L. E. (2015). Socio-cultural effects and meanings of small- scale festivals: Pesta Pınjı (Yüksek Lisans Tezi). Master of Leisure Tourism and Environment, Wageningen University, Netherlands,http://edepot.wur.nl/355033(Tez No. 870918270040).
  • Gossling P. (2002). Road map to a sustainable tourism initiative: The cross river state tourism vision and policy, Mofinews: Journal of Ministry of Finance Incorporated, C. 4, S.5, ss.44-46.
  • Ispas, A., & Hertanu A. (2011) . Characteristics of event tourism marketing case study: The european youth olympic festival, Economic Sciences, C.4, S.1,ss.127-134.
  • İlban, M.O., Bezirgan, M., & Çobanoğlu, F.(2016). Termal otellerde algılanan hizmet kalitesi, memnuniyet ve davranışsal niyetler arasındaki ilişkilerin incelenmesi: Edremit Örneği, Anatolia: Turizm Araştırmaları Dergisi, C.27, SW. 2, ss. 181 – 194.
  • Karagöz, D. (2006). Etkinlik turizmi ve etkinlik turizmi bağlamında yabancı ziyaretçi harcamalarının ekonomiye etkisi: Formula 1 2005 Türkiye grand prix örneği, (Yüksek Lisans Tezi), Eskişehir Anadolu Üniversitesi, Eskişehir.https://tez.yok.gov.tr/ ( Tez No. 191867).
  • Karaatlı, M. (2014). Verilerin düzenlenmesi ve gösterimi SPSS uygulamalı çok değişkenli istatistik teknikleri, Ankara: Asil Yayın Dağıtım.
  • Kızılırmak, İ. (2006). Türkiye’de düzenlenen yerel etkinliklerin turistik çekicilik olarak kullanılmasına yönelik bir inceleme, Sosyal Bilimler Dergisi, C. 8, S.15, ss.181-196.
  • Lale, C. & Günlü, E. (2014). Katılımcıların demografik özelliklerinin farklı etkinliklere katılım güdüleri açısından karşılaştırılması, VII. Lisansüstü Turizm Öğrencileri Araştırma Kongresi (04 - 05 Nisan 2014). Lisansüstü turizm öğrencileri araştırma kongresi bildiriler kitabı. Anatolia: Turizm Araştırmaları Dergisi Yayını, ss.71-84.
  • Lee, Y.K., Lee, C.K., Lee, S.K., & Babin, B.J. (2008). Festival scapes and patrons’ emotions, satisfaction, and loyalty, Journal Of Business Research, C.61,S.1, ss.56-64.
  • Lee, I., Arcodia, C., & Lee, T. J. (2012). Benefits of visiting a multicultural festival: The case of South Korea, Tourism Management, C.33, S.2, ss. 334–340.
  • Luna, A. M. (2015). A festival’s impact: The case of the Bañamos festival, International Refereed Research Journal, C.6, S.1, ss. 49-58
  • O’Sullivan D., & Marion J. (2002). Festival tourism: A contributor to sustainable local economic development?, Journal of Sustainable Tourism, C. 10, S. 4, ss.325-342.
  • Sanchez, J., Luís C., Rosa M.R., & Miguel A.M. (2006). Perceived value of the purchase of a tourism product, Tourism Management, S. 27, ss. 394- 409.
  • Sekaran, U. (2003). Research methods for business: A skill building approach, Hoboken, John Wiley & Sons, Ltd. Seçilmiş, C., &Yılmazdoğan, C.O. (2016). The Effect of perceptions regarding festivals on festival loyalty: The case of Ayder kardan adam festival, IOSR Journal Of Humanities And Social Science, C. 21,S. 12, ss. 49-55.
  • Sert, A. N. (2017). Festivallerin yerel halk üzerindeki sosyal etkileri: Beypazarı örneği, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, S.38, ss. 187-199.
  • Small, K.E. (2007). Understanding the social impacts of festivals on communities (Doctoral Dissertation). University of Western, Sydney.
  • Srikanth, P., & Ram, M.R. (2013). Economic impact of festivals: Evidence from Diwali effect on İndian stock market, International Refereed Research Journal, C.2, S.1, ss. 27-37.
  • Shivhare, P., & Rastogi D. (2016). Environmental impact assessment due to festivals, India International Journal of Engineering Technology Scienceand Research, C.3, S. 5, ss. 166-172.
APA tokatlı c, BAŞARANGİL İ, metin t (2020). The Investigation of Festival Loyalty of Local Public According to Demographic Variables. , 1712 - 1723. 10.21325/jotags.2020.630
Chicago tokatlı cemre,BAŞARANGİL İLKE,metin taki can The Investigation of Festival Loyalty of Local Public According to Demographic Variables. (2020): 1712 - 1723. 10.21325/jotags.2020.630
MLA tokatlı cemre,BAŞARANGİL İLKE,metin taki can The Investigation of Festival Loyalty of Local Public According to Demographic Variables. , 2020, ss.1712 - 1723. 10.21325/jotags.2020.630
AMA tokatlı c,BAŞARANGİL İ,metin t The Investigation of Festival Loyalty of Local Public According to Demographic Variables. . 2020; 1712 - 1723. 10.21325/jotags.2020.630
Vancouver tokatlı c,BAŞARANGİL İ,metin t The Investigation of Festival Loyalty of Local Public According to Demographic Variables. . 2020; 1712 - 1723. 10.21325/jotags.2020.630
IEEE tokatlı c,BAŞARANGİL İ,metin t "The Investigation of Festival Loyalty of Local Public According to Demographic Variables." , ss.1712 - 1723, 2020. 10.21325/jotags.2020.630
ISNAD tokatlı, cemre vd. "The Investigation of Festival Loyalty of Local Public According to Demographic Variables". (2020), 1712-1723. https://doi.org/10.21325/jotags.2020.630
APA tokatlı c, BAŞARANGİL İ, metin t (2020). The Investigation of Festival Loyalty of Local Public According to Demographic Variables. Journal of Tourism and Gastronomy Studies, 8(3), 1712 - 1723. 10.21325/jotags.2020.630
Chicago tokatlı cemre,BAŞARANGİL İLKE,metin taki can The Investigation of Festival Loyalty of Local Public According to Demographic Variables. Journal of Tourism and Gastronomy Studies 8, no.3 (2020): 1712 - 1723. 10.21325/jotags.2020.630
MLA tokatlı cemre,BAŞARANGİL İLKE,metin taki can The Investigation of Festival Loyalty of Local Public According to Demographic Variables. Journal of Tourism and Gastronomy Studies, vol.8, no.3, 2020, ss.1712 - 1723. 10.21325/jotags.2020.630
AMA tokatlı c,BAŞARANGİL İ,metin t The Investigation of Festival Loyalty of Local Public According to Demographic Variables. Journal of Tourism and Gastronomy Studies. 2020; 8(3): 1712 - 1723. 10.21325/jotags.2020.630
Vancouver tokatlı c,BAŞARANGİL İ,metin t The Investigation of Festival Loyalty of Local Public According to Demographic Variables. Journal of Tourism and Gastronomy Studies. 2020; 8(3): 1712 - 1723. 10.21325/jotags.2020.630
IEEE tokatlı c,BAŞARANGİL İ,metin t "The Investigation of Festival Loyalty of Local Public According to Demographic Variables." Journal of Tourism and Gastronomy Studies, 8, ss.1712 - 1723, 2020. 10.21325/jotags.2020.630
ISNAD tokatlı, cemre vd. "The Investigation of Festival Loyalty of Local Public According to Demographic Variables". Journal of Tourism and Gastronomy Studies 8/3 (2020), 1712-1723. https://doi.org/10.21325/jotags.2020.630