Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding
Yıl: 2021 Cilt: 16 Sayı: Special Issue on Managing Tourism Across Continents Sayfa Aralığı: 1 - 16 Metin Dili: İngilizce İndeks Tarihi: 28-05-2021
Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding
Öz: The aim of this study is to understand the local gastronomic elements of destinations in the brandingprocess of destinations. To achieve this goal, Adana province, which has a large kitchen culture in Turkey ischosen. Although there are studies related to destination branding process of Adana province in the literaturereview, no study has been found to determine the place of gastronomic elements in the branding process. Thisstudy is important for eliminating this gap. In order to achieve the objectives of the study, it was deemedappropriate to use the questionnaire method. The questionnaire was applied to the visitors who participated inthe “Adana Flavor Festival” and experienced, the one of the local gastronomic element called, “AdanaKebabı”. 298 observations were obtained in the study. The observations obtained were subjected to frequency,percentage, arithmetic mean, standard deviation, reliability and correlation analysis. In the analyzes; It wasfound that the perception of destination branding of Adana province is high, the image perception of Adanakebab is very high and image of Adana kebab has a moderate positive relationship with the branding process ofAdana province.
Anahtar Kelime: Adana İli Gastronomik Kimliğinin Destinasyon Markalaşması Açısından Değerlendirilmesi
Öz: Özet:Bu çalışmanın amacı destinasyonların sahip olduğu yerel gastronomik unsurların, destinasyonların markalaşma sürecindeki yerini anlamaktır. Bu amaca ulaşabilmek için, Türkiye’de geniş bir mutfak kültürüne sahip illerden biri olan Adana ili seçilmiştir. Yapılan yazın taramasında Adana ilinin destinasyon markalaşması süreci ile ilgili çalışmalar yer alsa da içinde barındırdığı gastronomik unsurların markalaşma sürecinde yerini belirleyen bir çalışmaya rastlanılmamıştır. Bu çalışma bu boşluğu giderme açısından önem arz etmektedir. Çalışmanın amaçlarına ulaşması için anket yönteminin kullanılması uygun görülmüştür. Hazırlanan anket formu, Adana ilinde düzenlenen “Adana Lezzet Festivaline” katılan ve “Adana Kebabı” deneyimleyen ziyaretçilere uygulanmıştır. Araştırmada 298 veri elde edilmiştir. Elde edilen veriler, frekans, yüzde, aritmetik ortalama, standart sapma, güvenilirlik ve kolerasyon analizlerine tabi tutulmuştur. Yapılan analizlerde; Adana ilinin destinasyon markalaşması algısının yüksek, Adana kebabının imaj algısının ise çok yüksek düzeyde olduğu ve Adana kebabının, Adana ilinin markalaşma süreciyle orta seviyede pozitif yönlü bir ilişkisi olduğu tespit edilmiştir.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | DİNLER B, İlhan İ, ÖZKOÇ A (2021). Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. , 1 - 16. |
| Chicago | DİNLER Barış Vaiz,İlhan İbrahim,ÖZKOÇ AZİZ GÖKHAN Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. (2021): 1 - 16. |
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| AMA | DİNLER B,İlhan İ,ÖZKOÇ A Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. . 2021; 1 - 16. |
| Vancouver | DİNLER B,İlhan İ,ÖZKOÇ A Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. . 2021; 1 - 16. |
| IEEE | DİNLER B,İlhan İ,ÖZKOÇ A "Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding." , ss.1 - 16, 2021. |
| ISNAD | DİNLER, Barış Vaiz vd. "Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding". (2021), 1-16. |
| APA | DİNLER B, İlhan İ, ÖZKOÇ A (2021). Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. Journal of Yasar University, 16(Special Issue on Managing Tourism Across Continents), 1 - 16. |
| Chicago | DİNLER Barış Vaiz,İlhan İbrahim,ÖZKOÇ AZİZ GÖKHAN Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. Journal of Yasar University 16, no.Special Issue on Managing Tourism Across Continents (2021): 1 - 16. |
| MLA | DİNLER Barış Vaiz,İlhan İbrahim,ÖZKOÇ AZİZ GÖKHAN Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. Journal of Yasar University, vol.16, no.Special Issue on Managing Tourism Across Continents, 2021, ss.1 - 16. |
| AMA | DİNLER B,İlhan İ,ÖZKOÇ A Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. Journal of Yasar University. 2021; 16(Special Issue on Managing Tourism Across Continents): 1 - 16. |
| Vancouver | DİNLER B,İlhan İ,ÖZKOÇ A Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding. Journal of Yasar University. 2021; 16(Special Issue on Managing Tourism Across Continents): 1 - 16. |
| IEEE | DİNLER B,İlhan İ,ÖZKOÇ A "Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding." Journal of Yasar University, 16, ss.1 - 16, 2021. |
| ISNAD | DİNLER, Barış Vaiz vd. "Evaluation of Gastronomic Identity of Adana in Terms of Destination Branding". Journal of Yasar University 16/Special Issue on Managing Tourism Across Continents (2021), 1-16. |
