EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS

Özkal Hüseyin ÖZSOY (Mimar Sinan Güzel Sanatlar Üniversitesi, Mimarlık Fakültesi, Endüstri Tasarımı Bölümü, İstanbul, Türkiye)
Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
4 3
Yıl: 2020 Cilt: 19 Sayı: 37 Sayfa Aralığı: 655 - 677 Metin Dili: İngilizce İndeks Tarihi: 26-06-2021

EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS

Öz:
In this study, the use of the Analytic Hierarchy Process (AHP) method in the evaluation of the competitiveproperties of industrial product designs is investigated. After giving information about the usage of themethod and the related literature, a field study is presented in which 5 vacuum cleaner designs wereevaluated to find the one that would be the most competitive in markets. During this study, initially themain objective and the appropriate evaluation criteria were determined followed by the determination andcomparison of the importance values of the criteria and design alternatives. Afterwards, design alternativeswere evaluated by using AHP method-specific tools and the performance values of the 5 design alternativeswere found. These values were listed in a descending order, determining the competitiveness of each designalternative according to each other. At the final sections the findings were interpreted and conclusions aboutthe use of the method were presented.
Anahtar Kelime:

ÜRÜN TASARIMINDA REKABETÇİLİĞİN ANALİTİK HİYERARŞİ SÜRECİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Öz:
Bu çalışmada endüstri ürün tasarımlarının rekabetçi özelliklerinin değerlendirilmesinde Analitik Hiyerarşi Süreci (AHP) yöntemi kullanımı incelenmiştir. Yöntemin kullanımı ve ilgili literatür hakkında bilgi verildikten sonra 5 elektrik süpürgesi tasarımın değerlendirilip piyasada en rekabetçi olacak tasarımın belirlendiği bir alan çalışması sunulmuştur. Alan çalışmasında öncelikle ana hedef ve buna uygun değerlendirme ölçütleri belirlenmiş, ölçüt ve tasarım alternatiflerinin birbirlerine göre önem dereceleri incelenmiştir. Sonrasında tasarım alternatifleri yöntemce sağlanan araçlar yardımıyla değerlendirilmiş ve eldeki 5 tasarımın başarım değerleri ortaya çıkartılmıştır. Elde edilen sonuçlar, büyükten küçüğe sıralanmış ve en yüksek başarım değerine sahip tasarım, en rekabetçi ürün olarak belirlenmiştir. Sonuç bölümünde bu bulgular yorumlanmış, yöntemin sağladığı faydalar açıklanmıştır.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Özsoy Ö (2020). EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. , 655 - 677.
Chicago Özsoy Özkal Hüseyin EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. (2020): 655 - 677.
MLA Özsoy Özkal Hüseyin EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. , 2020, ss.655 - 677.
AMA Özsoy Ö EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. . 2020; 655 - 677.
Vancouver Özsoy Ö EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. . 2020; 655 - 677.
IEEE Özsoy Ö "EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS." , ss.655 - 677, 2020.
ISNAD Özsoy, Özkal Hüseyin. "EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS". (2020), 655-677.
APA Özsoy Ö (2020). EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 19(37), 655 - 677.
Chicago Özsoy Özkal Hüseyin EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 19, no.37 (2020): 655 - 677.
MLA Özsoy Özkal Hüseyin EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, vol.19, no.37, 2020, ss.655 - 677.
AMA Özsoy Ö EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi. 2020; 19(37): 655 - 677.
Vancouver Özsoy Ö EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi. 2020; 19(37): 655 - 677.
IEEE Özsoy Ö "EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS." Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 19, ss.655 - 677, 2020.
ISNAD Özsoy, Özkal Hüseyin. "EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS". Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 19/37 (2020), 655-677.
Sayfa Oluşturulma Tarihi
23-04-2024 18:39

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