This study examines whether celebrities have an impact on young people's book intention purchase. Data of the field research was collected from students of different universities. It was found that celebrities had a significant effect on the intention of book purchase and repurchase. When the studies in the related literature are examined, it is seen that celebrities overlook the effect on book preference. In addition, the study makes important in the literature the fact that number of studies affecting the book purchase decision in our country is few, the fact that the relevant article remains relatively superficial, and the fact that celebrities are becoming increasingly important on the purchasing decision of consumers. The research has important findings for both the current literature and the practitioners and consumers