AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY

DONER, ERKAN; Efeoğlu, İbrahim Efe

AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY

Erkan DÖNER, (Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi, Adana, Türkiye)

İbrahim Efe EFEOĞLU (Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi, Adana, Türkiye)

Uluslararası Avrasya Sosyal Bilimler Dergisi

13 2

Yıl: 2020 Cilt: 11 Sayı: 42 Sayfa Aralığı: 1157 - 1202 Metin Dili: İngilizce İndeks Tarihi: 12-06-2021

AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY

Öz:

Complex business ecosystems and customer-based industries aiming to pursue technologicaldevelopments with the expansion of more market uncertainty have been surrounded by external& internal challenges during the agile product innovation progress. This study aims to scrutinizeeffective methods of manufacturing innovative products that resulted in long-term benefitsthrough the total innovation management (TIM) cycle being used by the X Company (part of theglobal bus & coach manufacturers located in the USA, Europe, and Turkey) under the competitivemarket environment. This study was conducted through a case study perspective supported bythe “Methodological Triangulation Method,” which enables researchers and business executivesto observe existing is-sues utilizing qualitative, quantitative, and interpretive approaches forenhancing the TIM cycle with agility. X Company has expanded its product portfolio with aninnovative product family called the “XBUS,” which integrated both the digitalization andelectricity driveline technology by practicing the TIM cycle. The XBUS product increased companysales by 6.39% in the total amount of sales. X Company increased its market share between 2018and 2019 in the USA and Europe region by 13.2% and 11.4% respectively, whereas the Turkishmarket share was decreased by 4.8% due to financial obstacles, including deficiency ofcommercial credits. Additionally, total production lead time was reduced by 7.4% at X Companyby conducting agile innovation processes. Case studies regarding the TIM cycle practices in theglobal bus & coach industry are limited. These studies can be expanded by observing the maininnovation challenges during the Covid-19 outbreak

Anahtar Kelime:

UYGULANAN TOPLAM İNOVASYON YÖNETİM DÖNGÜSÜNÜN ÇEVİK BİR MODELİ: TÜRKİYE’DE BULUNAN KÜRESEL OTOBÜS & YOLCU OTOBÜSÜ İMALÂT ŞİRKETİNDE YAPILAN BİR VAKA ÇALIŞMASI

Öz:

Çevik ürün inovasyonu ilerlemesi sırasında, daha fazla piyasa belirsizliğinin genişlemesi ile teknolojik gelişmeleri takip etmeyi amaçlayan karmaşık iş ekosistemleri ve müşteri tabanlı endüstriler, dış ve iç zorluklarla çevrilidir. Bu çalışma, rekabetçi piyasa ortamında X şirketi (Türkiye, Avrupa ve Amerika'da bulunan küresel otobüs ve yolcu otobüsü üreticilerinin bir parçası) tarafından kullanılan toplam inovasyon yönetimi (TIM) döngüsü aracılığıyla uzun vadeli faydalarla sonuçlanan yenilikçi ürünler üretmenin etkili yöntemlerini incelemeyi amaçlamaktadır. Bu çalışma, araştırmacıların ve işletme yöneticilerinin TIM döngüsünü çeviklikle güçlendirmek için niteliksel, niceliksel ve yorumlayıcı yaklaşımlardan yararlanarak mevcut sorunları gözlemlemelerini sağlayan “Metodolojik Üçgenleştirme Yöntemi” tarafından desteklenen bir vaka çalışması perspektifiyle gerçekleştirildi. X şirketi, TIM döngüsünü uygulayarak hem dijitalleştirme hem de elektrik aktarma organları teknolojisini entegre eden "XBUS" adlı yenilikçi ürün ailesiyle ürün portföyünü genişletti. XBUS ürünü, şirket satışlarını toplam satış miktarında %6.39 artırdı. X şirketi, 2018-2019 yılları arasında ABD ve Avrupa bölgesinde pazar payını sırasıyla %13.2 ve %11.4 artırırken, Türkiye pazar payını ticari kredi yetersizliği dahil finansal engeller nedeniyle %4.8 azaldı. Ek olarak, çevik inovasyon süreçleri yürüterek X şirketinde toplam üretim gerçekleştirme süresi %7.4 azaltıldı. Küresel otobüs ve yolcu otobüsü endüstrisindeki TIM döngüsü uygulamaları ile ilgili vaka çalışmaları sınırlıdır. Bu çalışmalar, Covid-19 salgını sırasındaki temel yenilik zorlukları gözlemlenerek genişletilebilir.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık

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APA	DONER E, Efeoğlu İ (2020). AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. , 1157 - 1202.
Chicago	DONER ERKAN,Efeoğlu İbrahim Efe AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. (2020): 1157 - 1202.
MLA	DONER ERKAN,Efeoğlu İbrahim Efe AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. , 2020, ss.1157 - 1202.
AMA	DONER E,Efeoğlu İ AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. . 2020; 1157 - 1202.
Vancouver	DONER E,Efeoğlu İ AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. . 2020; 1157 - 1202.
IEEE	DONER E,Efeoğlu İ "AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY." , ss.1157 - 1202, 2020.
ISNAD	DONER, ERKAN - Efeoğlu, İbrahim Efe. "AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY". (2020), 1157-1202.

APA	DONER E, Efeoğlu İ (2020). AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. Uluslararası Avrasya Sosyal Bilimler Dergisi, 11(42), 1157 - 1202.
Chicago	DONER ERKAN,Efeoğlu İbrahim Efe AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. Uluslararası Avrasya Sosyal Bilimler Dergisi 11, no.42 (2020): 1157 - 1202.
MLA	DONER ERKAN,Efeoğlu İbrahim Efe AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. Uluslararası Avrasya Sosyal Bilimler Dergisi, vol.11, no.42, 2020, ss.1157 - 1202.
AMA	DONER E,Efeoğlu İ AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. Uluslararası Avrasya Sosyal Bilimler Dergisi. 2020; 11(42): 1157 - 1202.
Vancouver	DONER E,Efeoğlu İ AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY. Uluslararası Avrasya Sosyal Bilimler Dergisi. 2020; 11(42): 1157 - 1202.
IEEE	DONER E,Efeoğlu İ "AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY." Uluslararası Avrasya Sosyal Bilimler Dergisi, 11, ss.1157 - 1202, 2020.
ISNAD	DONER, ERKAN - Efeoğlu, İbrahim Efe. "AN AGILE MODEL OF IMPLEMENTING THE TOTAL INNOVATION MANAGEMENT CYCLE: A CASE STUDY ON GLOBAL BUS & COACH MANUFACTURING COMPANY IN TURKEY". Uluslararası Avrasya Sosyal Bilimler Dergisi 11/42 (2020), 1157-1202.