The neighborhood mukhtar, who plays an important role in the search for local democracy, is the smallest administrative unit manager in the city, which emerged as a result of the social dynamics of Turkish culture, unlike the West. However, the fact that other local administrators do not have the financial resources and communication facilities during the election process affects the communication of the mukhtars with their voters during the candidacy process. In this context, mukhtar candidates frequently communicate with the target audience through election posters. In this study, it was determined which message strategies the mukhtar candidates used on the election posters and what kind of information they used on the posters. Thus, the purpose of the study is to evaluate the practices that need to be done in order for the headman candidates to affect their target audience more successfully within the scope of marketing communication and to develop suggestions for future candidates. The original value of this study is that there is no other study in the literature in this context. The population of the research is consists of mukhtar candidates’ election posters. The data of the research were collected in the Bolu city center during the 2019 Local Election period and descriptive and inferential content analysis was conducted. As a result of the content analysis, inferences were made regarding the communication information, symbols and images on the posters and the message strategy used.