Yıl: 2021 Cilt: 16 Sayı: 31 Sayfa Aralığı: 413 - 433 Metin Dili: Türkçe İndeks Tarihi: 22-12-2021

YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ

Öz:
Çevrecilik, Sanayi Devrimi sonrası süreçte ortaya çıkan yoğun üretimrejiminin yarattığı ekolojik sorunlara tepki olarak gelişti ve bugün kaynaklarıntüketimi ve küresel iklim değişikliği felaketi beklentisiyle özellikle 1992 KyotoProtokolü ve 2015 Paris Anlaşması sonrasında siyasal tartışmalarda ve küreseliktidar ilişkilerinde en önemli gündem maddeleri arasında yerini aldı. Ancak, herne kadar çevrecilik bilincinin dayandığı korku, bilimsel temellere dayanıyor veönlem alınmamasının Soğuk Savaş dönemindekine benzer, insan eliyle üretilmişbir felaketle sonuçlanması ihtimali de olsa kimi politik ve ekonomik aktörlerçevrecilik sorununu başka ajandalar için rıza üretiminde kullanmaktalar. Buolgu, özellikle reklamcılık ve yeşil pazarlama alanında literatüre yeşil aklama(greenwashing) olarak girdi. Bu makale, çevreciliğin ortak bilincinin halklailişkiler propagandalarında olduğu gibi ortak korkunun kullanılması yoluylasosyo-psikolojik süreçlerde nasıl yeşil aklamaya dönüştürüldüğü ve bu yolla nasılrıza üretiminde kullanıldığı konusunda bir tartışma başlatmayı amaçlamaktadır.
Anahtar Kelime:

GREENWASHING, AN ENGINEERING OF CONSENT EXAMPLE

Öz:
Environmentalism has developed in reaction to the extensive production regime emerged after the Industrial Revolution and following the 1992 Kyoto Protocol and 2015 Paris Agreement, it has become one of the key topics in the political debates and geo-power relations due to the extensive exploitation of resources and the anticipated global climate change disaster. However, although the fear which the environmentalism consciousness is founded on has scientific basis and, similar to the Cold War Era, the neglect of the problem has the potential to lead to a human made catastrophe, some political and economic circles exploit the ecologic problem for their agendas in order to increase profits and manufacture consent. This phenomenon especially in green advertising and green marketing debates is coined as “greenwashing” in literature. This article aims to initiate a debate about how the collective consciousness of environmentalism is transformed in greenwashing like other public relations spins exploiting the fear through sociopsychological processes and how it is used to manufacture consent.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Kahraman O (2021). YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. , 413 - 433.
Chicago Kahraman Omer Ersin YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. (2021): 413 - 433.
MLA Kahraman Omer Ersin YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. , 2021, ss.413 - 433.
AMA Kahraman O YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. . 2021; 413 - 433.
Vancouver Kahraman O YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. . 2021; 413 - 433.
IEEE Kahraman O "YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ." , ss.413 - 433, 2021.
ISNAD Kahraman, Omer Ersin. "YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ". (2021), 413-433.
APA Kahraman O (2021). YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. FLSF (Felsefe ve Sosyal Bilimler Dergisi), 16(31), 413 - 433.
Chicago Kahraman Omer Ersin YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. FLSF (Felsefe ve Sosyal Bilimler Dergisi) 16, no.31 (2021): 413 - 433.
MLA Kahraman Omer Ersin YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. FLSF (Felsefe ve Sosyal Bilimler Dergisi), vol.16, no.31, 2021, ss.413 - 433.
AMA Kahraman O YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. FLSF (Felsefe ve Sosyal Bilimler Dergisi). 2021; 16(31): 413 - 433.
Vancouver Kahraman O YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ. FLSF (Felsefe ve Sosyal Bilimler Dergisi). 2021; 16(31): 413 - 433.
IEEE Kahraman O "YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ." FLSF (Felsefe ve Sosyal Bilimler Dergisi), 16, ss.413 - 433, 2021.
ISNAD Kahraman, Omer Ersin. "YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ". FLSF (Felsefe ve Sosyal Bilimler Dergisi) 16/31 (2021), 413-433.