STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI

Karaca Kalkan, Pelin; Aladağ, Ömer Faruk

doi:10.36543/kauiibfd.2021.025

STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI

Pelin KARACA KALKAN, (OSTİM Teknik Üniversitesi, Meslek Yüksek Okulu, Ankara, Türkiye)

Ömer Faruk ALADAĞ (Abdullah Gül Üniversitesi, Yönetim Bilimleri Fakültesi ,Kayseri, Türkiye)

KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ

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Yıl: 2021 Cilt: 12 Sayı: 23 Sayfa Aralığı: 592 - 620 Metin Dili: Türkçe DOI: 10.36543/kauiibfd.2021.025 İndeks Tarihi: 29-07-2022

STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI

Öz:

Stratejik yönelim, işletmelerin faaliyetlerini şekillendiren, etkileyen ve yaşamlarını sürdürmeleri ve performanslarını artırmalarına yönelik davranış geliştirmelerini sağlayan ilkeler olarak tanımlanmaktadır. Stratejik yönelim kavramı uluslararası yazında sıklıkla çalışılan bir konu olmasına rağmen Türkçe yazında yeterince ilgi görmemiştir. İşletmeler için kritik öneme sahip olan bu kavramın ve performansla ilişkisinin irdelenmesi önemli görülmektedir. Literatür taraması kapsamında stratejik yönelimlerden girişimcilik yönelimi, pazar yönelimi, öğrenme yönelimi ve teknolojik yönelim incelenmiştir. Bu araştırmada öncelikle stratejik yönelimlerin net bir şekilde tanımlanması ve işletme performansı ile ilişkilerinin irdelenmesi hedeflenmektedir. Bu doğrultuda stratejik yönelim- işletme performansı ilişkisi üzerine literatür incelenmiş, araştırma dahilindeki stratejik yönelimlerin kavramsal çerçeveleri sunulmuştur. Bununla birlikte, stratejik yönelimler arasındaki farklı ilişkiler ve bu ilişkilerin işletmelerin performans göstergeleri üzerindeki etkileri bütüncül bir şekilde irdelenmiştir. Ayrıca stratejik yönelim ile işletme performansı arasındaki ilişkide aracı mekanizmalar ve bu ilişkilerin hangi koşullar altında farklılaştığı aktarılmıştır. Son olarak, literatür taraması sonucunda geleceğe yönelik potansiyel araştırma konuları tanıtılarak yazına katkı sunulması amaçlanmıştır.

Anahtar Kelime: Stratejik yönelim literatür taraması işletme performansı

STRATEGIC ORIENTATION AND BUSINESS PERFORMANCE: A LITERATURE REVIEW

Öz:

Strategic orientation is defined as principles that direct and affect the activities of an organization and develop behaviors aimed to ensure the viability and performance of the organization. Although the concept of strategic orientation was frequently studied in international literature, it has received only limited attention in the Turkish literature. It is important to examine this concept, which is critical for businesses, and its relationship with performance. Within the scope of the literature review, entrepreneurship orientation, market orientation, learning orientation and technological orientation were examined. Firstly, it is aimed to define each strategic orientation clearly and to examine their relations with business performance. In this direction, the literature on the relationship between strategic orientation and business performance has been reviewed and the conceptual frameworks of strategic orientations are presented. Additionally, different relationships between strategic orientations and the effects of these relationships on the performance indicators of businesses were examined in a holistic manner. Also, the mediating mechanisms in the relationship between strategic management and business performance and the conditions under which these relationships differ are explained. As a result of the literature review, the paper contributes to the literature by introducing potential future research topics.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık

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APA	Karaca Kalkan P, Aladağ Ö (2021). STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. , 592 - 620. 10.36543/kauiibfd.2021.025
Chicago	Karaca Kalkan Pelin,Aladağ Ömer Faruk STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. (2021): 592 - 620. 10.36543/kauiibfd.2021.025
MLA	Karaca Kalkan Pelin,Aladağ Ömer Faruk STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. , 2021, ss.592 - 620. 10.36543/kauiibfd.2021.025
AMA	Karaca Kalkan P,Aladağ Ö STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. . 2021; 592 - 620. 10.36543/kauiibfd.2021.025
Vancouver	Karaca Kalkan P,Aladağ Ö STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. . 2021; 592 - 620. 10.36543/kauiibfd.2021.025
IEEE	Karaca Kalkan P,Aladağ Ö "STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI." , ss.592 - 620, 2021. 10.36543/kauiibfd.2021.025
ISNAD	Karaca Kalkan, Pelin - Aladağ, Ömer Faruk. "STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI". (2021), 592-620. https://doi.org/10.36543/kauiibfd.2021.025

APA	Karaca Kalkan P, Aladağ Ö (2021). STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ , 12(23), 592 - 620. 10.36543/kauiibfd.2021.025
Chicago	Karaca Kalkan Pelin,Aladağ Ömer Faruk STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ 12, no.23 (2021): 592 - 620. 10.36543/kauiibfd.2021.025
MLA	Karaca Kalkan Pelin,Aladağ Ömer Faruk STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ , vol.12, no.23, 2021, ss.592 - 620. 10.36543/kauiibfd.2021.025
AMA	Karaca Kalkan P,Aladağ Ö STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ . 2021; 12(23): 592 - 620. 10.36543/kauiibfd.2021.025
Vancouver	Karaca Kalkan P,Aladağ Ö STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI. KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ . 2021; 12(23): 592 - 620. 10.36543/kauiibfd.2021.025
IEEE	Karaca Kalkan P,Aladağ Ö "STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI." KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ , 12, ss.592 - 620, 2021. 10.36543/kauiibfd.2021.025
ISNAD	Karaca Kalkan, Pelin - Aladağ, Ömer Faruk. "STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI". KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ 12/23 (2021), 592-620. https://doi.org/10.36543/kauiibfd.2021.025