Purpose: This study aims to define the objectives that would help reduce the food loss along the fresh fruits and vegetables supply chain and the involves actors in Turkey and to examine the relationship between the actors and their role and power on food loss management objectives.Design/Methodology/Approach: The study uses MACTOR method to examine the relationship between the actors, and their role and power on loss management objectives.The objectives and actors were defined based on research articles, sector reports, websites of various institutions and organizations, and expert opinions. A questionnaire survey is used to collect the assessments of the experts on the direct relations between the actors and the attitude of the actors towards the objectives. Fifteen experts who have theoretical and/or practical knowledge about the food supply chain and loss management participated in the survey. The analysis is performed using the MACTOR software provided by LIPSOR.Findings: The analysis of the convergences and divergences towards the objectives helps us evaluate the power balance between the actors and formulate more efficient loss management strategies. Results show that most of the objectives are of common interest to the actors, and thus it will be possible to formulate collaborative strategies against food loss.Originality/value: Food loss and waste is a major concern for both developing and industrialized countries. Globally, one third of the food produced for human consumption is lost or wasted throughout the supply chain, from the initial agricultural field until its final consumption, i.e. during harvesting, storage, packaging, transportation, and post-consumption. Fresh fruits and vegetables are one of the food categories with the highest level of food loss. The agri-food supply chain has many parties (actors) involved, not only farmers and consumers but many intermediaries in between (such as consolidators, traders, commissioners (agents), wholesalers, retailers) with varying plans, motivations, and constraints. Efficient food loss management requires collaboration between actors in the supply chain. The results of the study present the current situation of the fresh fruits and vegetables supply chain in Turkey and provide input for future action plans.